Senior Marketing Manager

Job Title: Sr. Marketing manager
Experience: 12 - 15 years
Location: M.G Road, Agra
Job Type: Full-time
Job Description: - As a Senior Marketing Manager in our dynamic book publication house, you will play a pivotal role in driving the marketing strategies to enhance the visibility, engagement, and sales of our diverse book portfolio. This position requires a creative and strategic thinker with a deep understanding of the publishing industry, digital marketing trends, and a proven track record of successful book marketing campaigns.
Responsibilities

• Book Launch and Promotion:
  

Develop and execute comprehensive book launch strategies.
Coordinate promotional campaigns to create maximum impact for new releases.

• Author Collaboration:
  

Build and maintain strong relationships with authors to enhance collaboration in marketing activities.
Coordinate author participation in promotional campaigns.

• Public Relations:
  

Manage relationships with media outlets, bloggers, and influencers.
Draft and distribute press releases and secure media coverage for key book releases.

• Distribution Support:
  

Work closely with the sales team to create effective marketing materials for book distribution.
Implement marketing initiatives to strengthen relationships with distributors and retail partners.

• Events and Promotions:
  

Plan and execute promotional events, book signings, and author tours.
Identify and leverage opportunities for participation in industry events and book fairs.

• Market Research:
  

Conduct market research to stay informed about industry trends and reader preferences.
Analyze competitor activities and adjust marketing strategies accordingly.

• Budget Management:
  

Develop and manage the marketing budget efficiently.
Monitor expenses and provide regular budget reports.

• Data Analysis and Reporting:
  

Utilize analytics tools to track and analyze marketing performance metrics.
Prepare detailed reports on the success of marketing strategies.

• Collaboration with Other Departments:
  

Work closely with editorial, design, and sales teams to ensure integrated marketing efforts.
Provide marketing support for new acquisitions and publications.

• Customer Engagement:
  

Implement strategies to engage with readers and build a community around our books.
Utilize CRM tools for effective customer relationship management.
Qualifications

• Education:
  

Bachelor's degree in Marketing, Business, Communications, or a related field. Master's degree is a plus.

• Experience:
  

5-7 years of experience in book publishing or related industry.
Proven track record of successful book marketing campaigns.

• Digital Marketing Skills:
  

Proficiency in digital marketing tools and platforms.
Strong understanding of SEO, SEM, and social media marketing.

• Communication Skills:
  

Excellent written and verbal communication skills.
Ability to create compelling marketing materials.

• Relationship Building:
  

Strong networking and relationship-building skills.
Ability to collaborate effectively with authors and industry professionals.

• Analytical Skills:
  

Strong analytical skills to interpret data and make data-driven decisions.
Familiarity with analytics tools.

• Creativity:
  

Creative thinking to develop innovative marketing strategies.
Ability to differentiate books in a competitive market.

• Leadership and Team Management:
  

Leadership skills to guide and manage a marketing team.
Ability to work collaboratively in a cross-functional environment.
Interested candidates can share their resume at [HIDDEN TEXT] / [HIDDEN TEXT]
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Skills: Communication Skills, Team Management, Leadership, Social Media Marketing, Analytical Skills, Relationship Building, Digital Marketing, Sem, Marketing, Seo, Creativity

Experience: 12.00-15.00 Years