AddressJob Scope :
- As the Digital Head, you will be responsible for developing, implementing company's overall marketing strategies across all digital channels to drive growth, retention & monetisation.
- Know-How: Digital Marketing, Social Media Marketing, SEO/SEM, SaaS, Google Analytics, Google Ads, Mobile Analytics and Attribution Tools, ASO, Mobile Advertising, Web
Job Responsibilities :
- Responsibility to develop and deliver all marketing, digital campaigns, ASO & SEO campaigns, digital strategy in order to drive growth and revenue
- Responsible for all planning and execution of ASO and SEO activities
- Plan and execute app acquisition, retention and monetization campaigns across Google, Facebook, Twitter, affiliates and other relevant platforms
- Drive new ways to grow customer engagement, retention, revenue from the mobile and web platforms
- Responsible for competitor analysis and sharing insights across teams to improve internal product development efforts
- Identify new channels of growth, optimizing the market funnels to improve customer acquisition and achieve intended ROI
- Work with product, engineering, business, design teams and other stakeholders to execute and optimize strategies
Qualifications and Experience :
- Degree in Marketing, Business Administration or related field
- 7+ years of experience in digital marketing (e-Commerce, HR/Job/Ed tech, consumer tech industry)
- 2+ years of experience working on mobile applications is a must
- Strong project management skills including demonstrated ability to think end-to-end, manage long term projects and manage multiple projects simultaneously
- Excellent written and oral communication skills, and a cross-functional collaborator
- Possess excellent analytical skills and leverage data, metric, analytics and consumer behaviour trends to drive actionable insights & recommendations
- Experience working on web and mobile marketing and analytics platforms is a must
Remote Working Available
Annual Salary: $75,000 - $150,000
