Cult.fit - Digital Marketing & Growth Role (3-6 Yrs)

Digital Marketing & Growth

Cure.Fit is looking for a candidate to drive the strategy of its Digital Marketing efforts for the fitness services vertical. The candidate should have hands-on experience of different aspects of Digital Marketing platforms - including the related tools and technology.
Duties and responsibilities:
- Responsible for managing paid campaigns on digital channels. Plan and deploy quarterly, monthly and daily budgets.
- Own, drive, and report on crucial marketing efficiency metrics such as CAC, ROAS, and LTV
- Manage strategy, establish incrementality and drive regular testing to achieve results
- Work closely with the analytics teams to derive meaningful insights, unclover patterns and drive a data-backed strategy
Skills & Qualification Requirement:
- 3-6 years of experience working in Digital Marketing
- Strong knowledge of Meta Ads, Google Ads and affiliate channels is a must. SEO understanding is also mandatory
- Understands measurement, attribution and incrementality
- Excellent analytical and project management skills, strong communication skills
- Engineering / MBA background fs preferred