AddressAssociate Director - Demand Generation
Who We Are as a Company :
GoKwik was founded in 2020 with one simple mission, to democratize the shopping experience and increase the GMV realization for e-commerce businesses. The company is backed by Sequoia Capital India, Matrix Partners India, Think Investments, RTP Global, and marquee angels.
GoKwik is an e-commerce enablement company focussed predominantly on solving crucial e-commerce issues like boosting conversion rates across the e-commerce funnel and reducing Return to Origin (RTO) for our partners. It leverages AI/ML technologies to solve hard-hitting problems like RTO to increase Cash on Delivery (CoD) conversion rates. GoKwik's Kwik checkout improves checkout conversion rates ensuring higher GMV realization and reduced marketing Customer Acquisition Cost (CAC). GoKwik also recently launched a third product via an acquisition called KwikChat - that helps eCommerce brands with a complete one-stop solution for their Whatsapp needs.
What we do is very unique with zero immediate competition in India today and therefore, building a team of Real Rockstars in their field to fuel this profit making start-up, which is growing at a rapid pace
Summary:
We are looking for a Demand Gen specialist with 6+ years of relevant experience in inbound pipeline creation. The person should have also driven a Demand Generation engine for the business through both organic as well as inorganic channels. Should have a deep understanding of target buyer personas and relevant content strategy. Should have core knowledge of SEO, Email Marketing, ABM, Paid marketing, social and content to drive full funnel campaigns as relevant for the product or business line. Should be able to provide data driven insights, own business goals and be accountable for the outcomes for the same. Should be able to manage a small team along with external and internal stakeholders and agencies.
What you'll do:
- Generate pipeline. Own and drive the inbound pipeline numbers to support revenue growth for business. Work closely with sales and MS teas to help them achieve their revenue numbers with the help of a constant flow of sales qualified lead generation.
- Build a Demand Generation engine. Work with internal and external partners to create sustained, productive & iterative programs across Demand Generation channels such as: ABM, email, SEO, social, content marketing & conversion rate optimization.
- Collaborate & prioritise effectively. Work cross-functionally and utilize data to focus the team on the right initiatives in the right order. Maintain a strong connection between product marketing and a consistent experience across the customer journey.
- Present strategic priorities & performance. Articulate key initiatives and present performance reviews to leadership including financials, test results, forecasts and metrics. Hold yourself and your team accountable for outcomes.
- Take a hands on approach. Roll up your sleeves and actively contribute to campaign development, content creation, and other tactical execution as and when needed.
We're Excited About You If You Have:
- 6 years+ of demand gen or digital marketing experience (B2B marketing or marketing for an enterprise software company is a plus)
- 2+ years in a team lead role (experience managing external partners & distributive teams is a plus)
- A data-driven operator who has success building demand gen and demand capture plans across multiple channels, geographies, market segments, multiple product lines & delivers against aggressive growth targets. (Having done Demand Generation for Indian market, especially for Shopify is a plus)
- Experience managing and working closely with inside sales team to improve conversion rate from discovery to lead funnel.
- Experience with Salesforce, CRM tools, Google Analytics, LinkedIN marketing & dashboard, marketing automation tools.
- Positive attitude and proven team player, able to work collaboratively with marketing, sales, customer success to meet business goals.
- Thrives in a fast paced organisation on a high growth trajectory. Is a self-starter who can operate with limited guidance but knows when to ask for help.
- Proven track record of setting, exceeding, tracking, measuring and communicating the progress of defined goals and objectives.
- Outstanding flexibility, adaptability and high sense of accountability.
