- District Performance
- Take full ownership of the district and its commercial success
- Analyze relevant data to probe and challenge the status quo with both Retail Back Office partners, Local Finance and Store Managers
- Review store P&L periodically and share feedback on optimize costs and opportunities to increase consumer sell outs in line with the adidas directives in allotted concept and factory outlet stores.
- Plan and prioritize structured store visits to maximize the district’s performance
- Dedicate a minimum of 3½ days per week to completing store visits and ensure all stores in the district are visited at least
- Coach Store Managers to increase their stores’ sales, productivity, retail KPI’s to positively impact store profitability.
- Assess and make recommendations to improve the commercial viability and availability of products for the district’s stores
- Share best practices to drive overall Market and Global retail performance
- Utilise DIGITAL tools available for enhancing store productivity and consumer loyalty & store experience – SAM, STOCKHERO, REPS, NPS, adiClub, etc.
- Utilise reporting, analysis and communication tools available for standardised store visits, performance review and communication with store teams – GROW, THINKTIME, ALS, MSTR etc.
- District Footprint Management
- Evaluate new store opportunities along with the real estate team, finance, excellence and DTC leads
- Draft new store proposals ( BPMs) in synchronization with the above stakeholders.
- Evaluate relocation/resizing opportunities as well as loss making store closures to have an efficient and a profitable store portfolio.
- District People Management
- Create a high-performance culture by setting clear expectations, analyzing performance and giving appropriate and prompt feedback, including actively managing poor performance
- Drive a service and selling culture in the district
- Spend focused time on the sales floor during store visits to determine service improvement opportunities and to coach the Store Managers
- Complete all applicable training programs and effectively apply the learning on the job
- Seek coaching and learning opportunities to continually improve performance
- Review of budgeted headcounts and ensuring optimal FTE (PEX) costs.
- Ensure new joinee’s in allotted district are going through the on-boarding programs conducted periodically.
- Coach, motivate and inspire Store Managers to accomplish store goals and maximize their individual performance, both face-to-face and remotely.
- Share inputs for recruitment, on-boarding, training and development efforts in the district
- Own succession planning for the district
- District Compliances & brand representation
- Ensure the legal and financial integrity of the district’s store portfolio.
- Ensure compliance with established policies – HOR (house of retail), procedures, initiatives, and directives.
- Ensure inventory movements and control procedures such as cycle counts, stock adjustments and stock takes are conducted as per defined in the HOR manual.
- Manage loss prevention as well as health and safety risks as specified by the local workspaces team.
- Ensure compliance to established HR policies and procedures
- Ensure proper in-store Brand execution, according to established standards and directives, in all stores within the district
- Be a Brand Ambassador, consistently exhibiting the Brand Attitude and Values
- Facilitate the effective and timely delivery and execution of Foundational and Seasonal Brand and product training materials in the stores
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.