Digital Marketing - Senior Associate Communications

• Carelon Global Solutions India is seeking a highly creative, intuitive, and meticulous Senior Associate, who will manage and run our branding campaigns, with major focus on social media content for our handles, along with the brand manager
• The incumbent will report to Manager- Branding
• This will also include executing the social media strategy and manage calendar along with the Brand Manager and agency
• The candidate must have hands-on experience with managing all the social media handles, must be very intuitive with the social media handles and have a should have a flair for creative content writing
• The candidate should be able to write articles, mailer content, social media copy etc
• Ideate and execute branding campaigns

JOB RESPONSIBILITY

Senior Associate Branding will be responsible for the following:

• Planning and executing branding campaigns,
• Focus on social media channel management:
  • Regular calendar review/ updates with agency,
  • Ideating new content for the social media channels along with Brand Manager,
  • Collaborating with various stakeholders (global/ local/ agency/ departments) to curate content
  • Social media strategy execution,
  • Working on social media metrics and plans along with the brand manager,
  • Org event amplification on social media handles
• Good understanding of storytelling, visualization, design and content,
• Act as the custodian of the corporate brand guidelines, style guides, and template while getting the content ready,
• Managing monthly brand performance metrics,
• Supporting on branding campaign planning and execution,
• Ensuring quality control over own work,
• Writing creative content for internal / external communication releases

QUALIFICATION

• BA English Literature / Mass Communication
• Master s degree in Marketing/ Communication/ Media Studies

EXPERIENCE

• 6-9 years of experience in the field of brand management, social media marketing, content writing
• Experience of working in the marketing/communication department of organizations/agencies or in consulting

SKILLS AND COMPETENCIES

• Brand campaign planning and execution
• Social media content planning and execution
• Proven PowerPoint / Pitch presentation storytelling
• A strong hold on the English language with a flair for creative content writing and research
• Adept at reviewing content and converting it into a crisp, impactful stories
• Detail oriented with a keen sense of aesthetics and accuracy.
• Ability to work methodically and meet deadlines.
• Flexibility to work in shifts and attend global meetings in the evenings.
• Social media content writing experience for business/leader updates/stories for internal and external communications
• Agile
• Inclusive
• Team player
• Agency management experience