Digital Marketing Associate

Overview: We’re looking for a talented and highly motivated Digital Marketing
Associate/Assistant manager. In this role, you’ll be responsible for managing social media
handles, operations, and executing paid media campaigns on LinkedIn, Meta, SEO/SME and
providing analytics/reporting as required.
Key Responsibilities:
Digital and Social Media

• Managing Social Media: Oversight of Meta/Insta and LinkedIn/ X (Twitter) editorial

calendar and Community Management. This would include creating, managing, and
optimising social media copies, and calendars, as well as posting schedules.

• Working together with the wider Marketing & Communication team to ideate, create, and

publish original and engaging deals content in line with PwC standards for various
communication channels like website, social media and traditional media.

• Manage social media accounts/communities/website and ensuring a constant pipeline of

content

• Key Campaigns- Develop and manage the implementation of seasonal Digital Marketing

plans and communication calendar including targeted paid media and social copy to
support marketing teams.

• Assist with producing clear creative briefs that allow designers to transform social posts

and campaign concepts into high-quality social-first content for each platform.

• Co-ordinate with media agencies for paid media campaigns
• Use comprehensive project management skills to manage day-to-day Digital Marketing-

related activities.

• Custodian for our internal online Employee Advocacy tool. Be responsible for the

operational management of our employee advocacy platform (Smarp), with a focus on
getting our people to amplify our owned content through their channels.
Analytics and Reporting

• Measure and report the performance of all Digital Marketing campaigns, assess against

goals (ROI and KPIs) and look for trends to improve.

• Use data-driven social media insights to help develop ideas and future content that will

resonate with and create greater engagement with our audiences and communities.

• Define KPI’s, measurement and ROI for digital activations and campaigns. Build

dashboards and set up SOP for report sharing

• Remain on top of current Digital Marketing tools, techniques, and trends. Identify the

latest trends in the digital and social media landscape – platforms, engagement,

experience, performance and tools, and put forward ideas for how we should adapt to
these changes, with relevance to PwC’s channels and overall goals.
Knowledge, Skills and Abilities:

• Excellent copywriting and communication skills preferably from Digital Marketing agency

or client-side Digital Marketing team.

• Proven work experience as a Social media manager across paid, owned and earned

media

• Ability to manage digital operational activities single-handedly
• Interpersonal skills, team player, self-starter, drive for results
• Ability to plan, prioritise and coordinate multiple business demands and manage

stakeholder expectations

• Own campaigns end to end and hunger to show impact on business
• Able to act effectively under the pressure of last-minute deadlines and changing

priorities, demonstrating initiative and the ability to solve problems quickly.

• Demonstrates an agile mindset and approach, and who can flex the delivery of their role

as the needs of the business change over time.
Requisite Education and Experience / Minimum Qualifications:

• 3-6 years of integrated Digital Marketing brand or agency side.
• B2B experience is a must.
• Preferably MBA.