Job Description We seek a creative and analytical Digital Marketing Associate to join our team. The ideal candidate will be passionate about Digital Marketing, possess a strong understanding of online platforms, and be eager to contribute to the success of our digital campaigns. Key Responsibilities: Social Media Management: - Create, schedule, and manage engaging content across various social media platforms. - Monitor social media trends and execute strategies to increase brand visibility. Content Creation: - Develop compelling and shareable content for various digital channels. - Collaborate with design teams to create visually appealing graphics and multimedia content. Paid Advertising: - Support the execution of paid advertising campaigns on platforms like Google Ads and social media. - Monitor and analyse the performance of paid campaigns to optimise results. Analytics and Reporting: - Monitor and analyse Digital Marketing metrics to assess campaign performance. - Prepare regular reports on key performance indicators and provide insights for improvement. Collaboration with Teams: - Work closely with cross-functional teams to align Digital Marketing efforts with broader marketing strategies. - Collaborate with content creators, designers, and other team members. Market Research: - Stay informed about industry trends, competitor activities, and Digital Marketing best practices. - Contribute insights and recommendations based on market Proven experience or academic background in Digital Marketing. - Familiarity with social media platforms, content creation, and digital advertising. - Proficiency in using Digital Marketing tools and platforms. - Strong analytical and problem-solving skills. - Excellent communication and interpersonal skills. - Bachelor's degree in Marketing, Business, Communications, or a related field (ref:updazz.com)