AddressCompany Overview:
A leading Software as a Service (SaaS) company specializing in Cloud based CRM software & marketing automations for enterprises
Job Description:
This role will play a pivotal role in driving the company's growth and market presence, particularly in the India & US market. You will lead our marketing efforts, shaping our brand identity, and executing strategic initiatives to reach our target audience effectively. This role requires a dynamic individual with a proven track record in developing and implementing successful marketing strategies in the SaaS industry, with exposure to US markets and expertise in partnership and strategic alliances.
Key Responsibilities:
1. Developing and Implementing Marketing Strategies:
- Formulate comprehensive marketing strategies aligned with the company's goals and objectives, with a specific focus on penetrating and expanding within the US market.
- Identify market trends, customer needs, and competitive insights to drive strategic decision-making in the US market.
- Oversee the execution of multi-channel marketing campaigns tailored to the US audience, aimed at increasing brand awareness, generating leads, and driving customer acquisition.
2. Product Marketing:
- Collaborate closely with product management teams to develop go-to-market strategies for new product launches and feature releases specifically tailored to the US market.
- Create compelling product messaging and positioning targeted at the US audience to effectively communicate value propositions and drive adoption.
- Develop sales enablement tools and collateral customized for the US market to support the sales team in achieving revenue targets.
3. Partnership and Strategic Alliances:
- Identify and develop strategic partnerships with key players in the US market, including technology partners, industry associations, and other relevant stakeholders.
- Collaborate with the business development team to negotiate partnership agreements and alliances that drive mutual value and support the company's growth objectives in the US.
- Leverage partnerships to enhance brand visibility, expand market reach, and drive revenue growth in the US market.
4. Revenue Generation:
- Develop and execute strategies to drive revenue growth in the US market, including pricing optimization, upsell/cross-sell initiatives, and customer retention programs.
- Work closely with sales and finance teams to forecast revenue projections, monitor performance against targets, and identify opportunities for revenue optimization.
- Implement data-driven approaches to identify high-value customers, optimize pricing strategies, and maximize lifetime customer value.
5. Brand Management:
- Define and maintain the company's brand identity in the US market, ensuring consistency across all marketing channels and communication platforms.
- Develop positioning strategies tailored to the US market to differentiate our products/services and enhance brand perception.
- Monitor brand performance metrics specific to the US market and implement initiatives to strengthen brand equity in this region.
6. Digital Marketing and Online Presence:
- Lead digital marketing initiatives targeting the US audience, including SEO, SEM, email marketing, social media, and content marketing, to maximize online visibility and engagement.
- Optimize the company's website and digital assets specifically for the US market to enhance user experience and lead generation.
- Utilize analytics and data-driven insights to evaluate the effectiveness of digital marketing campaigns in the US market and optimize performance accordingly.
7. Marketing Team Leadership:
- Build and mentor a high-performing marketing team capable of executing strategies tailored to the US market, fostering a culture of innovation, collaboration, and continuous improvement.
- Set clear goals and KPIs for the marketing team's US initiatives, and monitor performance to ensure objectives are met.
- Provide guidance and direction to cross-functional teams, including sales, product development, and customer success, to drive integrated marketing initiatives specifically focused on the US market.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Overall Experience 15-20 years with Proven track record of at least 8-10 years in senior marketing roles, with a focus on SaaS or technology companies, including exposure to the US market.
- Demonstrated success in developing and executing strategic marketing plans that drive measurable results, particularly in the US market.
- Strong leadership and management skills, with experience in building and leading high-performing marketing teams.
- In-depth knowledge of digital marketing strategies and tools, including SEO, SEM, email marketing, social media, and analytics, with experience implementing them in the US market.
- Expertise in partnership and alliance management, with a proven ability to establish and nurture strategic relationships with key stakeholders in the US market.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and senior executives.
- Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
- Creative thinker with a passion for innovation and staying abreast of industry trends and best practices, particularly in the US market.
