AddressTitle: Chief Marketing Officer
Location: Bangalore ( on-site)
Compensation: Open to discuss
About the Brand:
- A leading brand that simplifies the digital evolution of companies from strategy through execution. With a unique, multi-disciplinary and collaborative model, the company works with clients to transition to new business models, digitalized processes and deliver great experiences utilizing analytics, digital, cloud, infrastructure, and cyber security technologies. Leveraging a portfolio of digital platforms covering digital workplaces, cloud and infrastructure, and analytics, and helps clients accelerate their transformations.
- The company has been rated #1 in the 'transformational impact' & 'predictability of execution' 5 years in a row. They have also been ranked high by the analyst community for technology capabilities and engineering prowess.
- With over 2000 associates globally, it is a Great Place to Work Certified both in the US and in India. This reflects the brand's commitment to building a workplace that promotes a healthy work environment, opportunities for growth and continuous learning & development, and best-in-class digital / hybrid work models.
- The company caters to Fortune 200 clientele and has multiple offices across US & India.
About the Role:
- The company is looking for a strategy and execution focused Chief Marketing Officer (CMO) who is a great leader and coach. This person should have experience at high-growth B2B tech companies and is able to own all areas of B2B tech marketing, including but not limited to: Product marketing, demand generation, content marketing, branding, public relations, analyst relations, channel marketing, marketing analytics, and events.
- As a member of the Executive team reporting directly to the CEO, the CMO is responsible for the company's core marketing strategy and shares the responsibility to drive growth.
What You'll Be Doing:
- Develop and execute the overall marketing strategy aligned with short- and long-term company objectives for our services and platforms business units.
- Conceptualize, plan, execute and review the marketing strategy for the organization.
- Position the brand as an innovative, tech-driven digital transformation force, reducing costs and manpower for large enterprises.
- Drive conceptual thinking and create expert marketing strategies aligned to customer needs.
- Drive digital marketing initiatives geared towards growth, brand recall and TOMA.
- Map outgrowth channels, including existing clients, new logos, and strategic partnerships with industry giants like AWS, Azure, Google, as well as SI's/MSPs.
- Drive demand generation activities and campaigns for dynamic non-linear business development opportunities.
- Effectively overseeing marketing budgets, strategically allocating resources, and optimizing expenditures to attain maximum return on investment (ROI).
- Leading and mentoring a team of marketing professionals, providing guidance, feedback and support to drive excellence in marketing execution.
- Acting as a brand ambassador, representing the company's values and maintaining consistent brand identity across all touchpoints.
What You'll Need :
- Ability to develop, articulate and execute the overall marketing strategy aligned with the company's business objectives.
- Be the driver for brand positioning, differentiation and brand equity to enhance market share and brand awareness.
- Ability to optimize multi-channel marketing efforts of the team to reach target audiences effectively.
- Monitoring and analysis of market trends, consumer insights, marketing analytics and competitor activities to identify growth opportunities and maintain a competitive edge.
- Ability to lead strategic partnerships and collaborations with external agencies, vendors and influencers to amplify brand reach and awareness.
Why Join Us :
- Lead a group of marketing professionals & enthusiasts, all eager to learn and innovate.
- Immerse yourself in a culture where creativity is celebrated and encouraged.
- Engage in thrilling projects and opportunities for your professional growth.
- Contribute to our quest to redefine [industry] and leave your magical mark on the world.
- Competitive compensation and benefits package.
Must have: Post Graduation in Marketing/MBA from a premier institute like IIM/ISB/XLRI or any top Business school.
About WinnerBrands:
At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time.
