AddressEducation Requirement:
- An advanced degree in marketing or business (MBA) from reputed institute is preferred.
- Experience : 15 + years of well-rounded marketing or business development experience in positions of increasing responsibility with a focus on marketing expansion.
- Three to five years of experience in a leadership role.
Essential Skills :.
- Superb analytical skills.
- Demonstrated ability to lead and inspire a team.
- Outstanding communication and interpersonal skills.
- Flexibility.
- Passionate customer advocacy.
- Thorough knowledge of marketing principles, brand, product and service management.
- Deep understanding of changing market dynamics.
- Extensive knowledge in a variety of disciplines such as production, information technology, legal and finance.
- Entrepreneurial spirit.
Roles & Responsibilities.
- Oversee a company's overall advertising and sales strategy.
- Drive revenue by increasing sales through marketing activities.
- Develop the structure of the business's marketing department.
- Negotiate advertising contacts.
- Approve marketing campaign ideas.
- Coordinate marketing efforts with the company's financial and branding goals.
- Day-to-Day Duties.
- Plan, direct and coordinate marketing budgets in accordance with organizational goals.
- Plan campaigns with coupons, giveaways or contests to bring attention to and create interest in one of the organization's products or services.
- Undertake market research studies and analyze the results in order to better understand the market and customer tastes.
- Use research to identify likely customers for a product or service and then develop a pricing strategy that will induce them to purchase the product or service.
- Market research, pricing, product marketing, marketing communications, advertising and public relations.
