Address[Job Title]
Brand Lead / Manager, Compression
About the Role
The responsibility is for PITAM-CEA is to ensure Compression Category
- Have profitable brand P&Ls
- Have local alignment to global JTBD
- Have strategic development plans in place for local markets
- Show market share growth
What You Will Do
· Overall responsibility for brand P&L, brand building and market share development in line with local business strategies
· Taking the lead for the strategic process / planning for Jobst brand
· Formulate marketing plans, in collaboration with SMAM and MAM
· Active participation on the development of global innovation/comms toolbox (if lead market).
· Ensure consistent visual brand identity for each brand and channel
· Manage A & P spend & activity, in collaboration with SMAM - define brand activation touch points consistent with global guidance and channel strategy
· Lead brand analysis and own corrective actions
· Understand category/customer/consumer touchpoints and channel insights
· Key contact with GMI Innovation and Communication teams
· Active participation to global initiatives.
· Defines and aligns with MD/MM and other stakeholders (eg. sales) annual brand/marketing plans and brief Activation/Digital Manager
· Drive Assortment initiatives together with global partners (Supply Chain, GMI)
· Brand / Product training for new entrants
· Provides, aligns, and approves product content of training material (intern and external)
· Align Marketing plan with eComm team
· Sets and provides direction for national tradeshows/congresses (incl. focus products, sponsorships, speaking engagements)
· Owns strategic planning on how/where to utilize KOL
Provide product/brand content support to sales
Who You Are
- Must have a University degree or Tertiary Qualification in Marketing or Business Administration with commercial subjects;
- 3- 5 years experience in Marketing in the same or similar role as in Health/Med Tech industry, Ideally within compression-related categories.
- Commercial and business acumen, be able to translate brand visions into effective strategies, propositions, and plans that fulfill the vision and are financially viable.
- Develop effective launch plans for innovation initiatives managing business requests and expectations.
- Meticulous attention to detail with the ability to drive performance and processes forward.
- Must be innovative, analytical, influential, insightful, courageous, and decisive.
- Must be a self-leader, organized, and collaborative in work across functional teams.
What We Can Offer You
At Essity, we believe everyone's learning and professional development is unique and want to empower employees to reach their full potential in a winning culture motivated by a powerful purpose.
Collaborative and Inclusive Culture | Empowering & Engaged Leaders | Working with Powerful Purpose & Sustainable Impact | Learning and Growing in your Career | Supporting Well-being & Sustainable Working Life | Life-changing Innovations | Competitive Total rewards.
Together, we are improving lives, every day.
Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.
