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Founded in 2018 in Bangalore, the center of India's high-tech industry area, Attain has grown to serve a global client base with services in the areas of development, implementation, QA, and client support.
Attain is US based software company TANGO's India partner. TANGO's software solution helps customers find, build and manage retail and office locations in a single suite/ software platform. Attain is now also bringing Tango's products to APAC as a Value Added Reseller.
Job Description
Job Overview: We are looking for an experienced B2B digital marketer who is smart enough to leverage SEO, SEM, Content Marketing, Linkedin Marketing, Email Marketing, Affiliate Marketing, Analytics, CRM and Automation to generate marketing and sales qualified leads.
Roles and Responsibilities
- Conduct market, customer and competitive analysis – understand buyer personas, industry trends and other competing products
- Develop go-to-market strategies and customer acquisition strategies
- Completely own strategy and execution of content marketing, organic and paid search marketing, Linkedin and other social media marketing
- Plan and executive performance marketing campaigns to generate qualified online leads
- Manage all analytics, marketing automation, CRM optimization, etc
- Manage all email marketing campaigns and email automation
- Generate marketing qualified leads and convert them to sales qualified leads
- Take care of sales enablement including presentations, case studies, research reports, etc
Requirements:
- Experience and qualifications as mentioned above
- Excellent understanding of B2B marketing.
- Proven experience in running successful B2B Digital Marketing campaigns, ideally for SaaS marketing
- Proven experience of leveraging LinkedIn for lead generation activities
- Excellent verbal and written communication skills.
- Experience working with a CRM or Marketing Automation software, preferably Zoho.
- Ability to function as an individual contributor with minimal supervision
Qualifications
Experience Required – 2-5 years of relevant experience; At least 2 years of B2B marketing experience must
Qualification: MBA/PGDM/PGPM in marketing or Digital Marketing
