AddressRelocation Assistance Offered Within Country
# 157654 - Gurgaon, Haryana, India
Who We Are
Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Pet Nutrition.
We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health.
If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team!
Job Title: Assistant Branch Retail Marketing Manager
Location: Gurgaon, Blended working
What is the purpose of this role?
Retail Marketing team (commonly known as Trade Marketing in other organizations) in CP is the key bridge between Consumer Marketing and Field Sales teams to drive the company's business objectives and strategic priorities. In this strategic role, you will be a part of the Branch Retail Marketing team supporting strategy for CP’s NEXT branch (i.e. North & East India)
Why is this exciting?
The Asst. Branch Retail Marketing Manager is the key link with the field teams who drive the business. Your role as part of the branch RE team is to develop and drive the Retail Marketing strategy by category, by RE (Retail Environments like general trade, wholesale, standalone modern trade etc), and by region. Using data based decision making, you will work closely with Consumer Marketing to initiate / implement brand strategy in relevant states / RE’s.
What would be the responsibilities for this role?
- Coordinating with central RE managers to share geo specific insights on GTM & driving GTM strategy on the ground through Field teams
- Working with the Branch Finance Manager to ensure efficiency & effectiveness in all spends wrt trade / in-store etc.
- Analysis of market share and ND/WD/internal data points/ITT/STT figures to arrive at the optimum strategy for CP in that state w.r.t. to category growth & share growth.
- Conceptualizing in-market solutions to tap local business opportunities, and collaborating closely with field teams for the successful implementation of the same.
- Develop communication plan for Field team, RE’s and for Key large customers
- Successful execution of RE-wise activations that are planned
- Work closely with Regional Managers to find opportunities and actioning Go-to-Market strategies
- Work as part of Retail Marketing with RE managers and Brand Managers to close quarter activation grids by category / brand / geography
What does the ideal candidate profile look like?
- Required 2- 4 years of overall experience including 2+ years of frontline sales
- MBA from Tier-1 or Tier-2 business school Preferred
- Prior experience with FMCG
- Prior experience in Retail Marketing / Trade Marketing.
What are the proficiencies required for this role?
- Analysis & decision making
- Data based decision making.
- Customer Orientation.
- Commercial acumen/ Business perspective.
- Influence & Negotiation.
- Relationship Building.
- Effective Execution
- Planning & Priority Setting
Our Commitment to Sustainability
With the Colgate brand in more homes than any other, we are presented with great opportunities and new challenges as we work to integrate sustainability into all aspects of our business and create positive social impact. We are determined to position ourselves for further growth as we act on our 2025 Sustainability & Social Impact Strategy.
Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.
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