AddressCreate content marketing strategies and marketing plans for content distribution across all channels (including owned and paid media) and devices and create roadmap for required tech architecture, ROI measurement for content efforts.
- Strategize for content format, SEO optimized content. Design and execute processes for DCO (Dynamic creative optimization), landing page optimizations to scale the traffic and leads from organic search. Use data/insights for informed content decisions, measure results, and identify opportunities for audience and traffic growth.
- Gather business requirements and translate them into content platform functional specifications and process flows, solution design for implementation of DXPs/ CMS, DAM
- Collaborate with clients and Accenture stakeholders to implement DXP, DAM, content platform solution and assist in change management and adoption of the new tool/process.
- Understand, design the internal component's workflows/process of DAM/CMS and their integration with remaining marketing components such as MRM (Marketing resource management), workflow management, PIM (Product information management, MAM (Media asset management), digital rights and licensing management (DRM), CMP (content marketing platform), CSPs (Content service platforms) or content editing/development suites, content collaboration tools, hyper personalization tools, multi-channel marketing hubs.
- Evaluate & document business processes, existing workflows and systems, create requirements for new processes, develop use cases, and manage requirement changes. Overall, lead Content Management process and technology assessment, KPI and its definition, vendor assessment for different technologies including Adobe.
- Drive business development efforts and thought leadership in the Content Management space.
