AddressPerformance Marketer
Performance Marketer - B2B Lead Generation
Key Purpose of the Job:
- As a Performance Marketer, you will be responsible for planning, evaluating and reporting performance of all marketing campaigns. You will be collaborating with the other teams involved in digital marketing campaigns in order to brainstorm growth strategies in PPC campaigns.
Tasks & Responsibilities:
- Plans and executes all Web, SEM, database marketing, email, social media, and display advertising campaigns.
- Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identifies trends and insights and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Plans execute, and measure experiments and conversion tests.
- Collaborates with internal teams to create landing pages and optimize the user experience.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- Identifies critical conversion points and drop-off points and optimizes user funnels.
- Evaluate emerging technologies.
- Experience in setting up and optimizing PPC campaigns on all major search engines
Qualification: Bachelor's degree in business, Marketing, Advertising, or a related field.
Skills, Knowledge, and Experience:
- 2+ years of experience in Digital Marketing, preferably with IT/Tech Industry - B2B
- Excellent communication (verbal & written) skills, high attention to detail.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
- Experience with marketing automation and CRM platforms
- Knowledge of website and marketing analytics tools (e.g., Google Analytics)
- LinkedIn ads, PPC, SMM)
