Zeno Health - Senior Manager - Growth Marketing (6-15 Yrs)

Job Deliverables - Growth Marketer
Innovative Strategy Development:
- Spearheaded the creation and execution of innovative strategies to drive growth.
- Collaborate with cross-functional teams to identify and capitalize on market opportunities.
Market Research and Analysis:
- Conduct thorough market research to stay abreast of industry trends and competitive landscape.
- Analyze data to identify key insights and opportunities for innovation.
Customer Acquisition and Retention:
- Develop and implement strategies for customer acquisition, activation, retention, and referral.
- Utilize data-driven insights to enhance customer experience and loyalty.
Collaboration with Brand and Product Teams:
- Work closely with brand and product teams to align marketing initiatives with overall brand and product strategies.
- Collaborate on the development of innovative product launch campaigns.
Performance Metrics and Reporting:
- Establish key performance indicators (KPIs) for marketing initiatives.
- Regularly analyze and report on the performance of marketing campaigns.
Cross-Functional Collaboration:
- Collaborate with cross-functional teams, including sales, product, and customer service, to ensure cohesive and integrated marketing efforts.
Innovation and Adaptability:
- Stay informed about emerging marketing trends and technologies.
- Integrate innovative approaches to marketing to stay ahead in a dynamic market.
Attributes:
- Entrepreneurial spirit.
- Analytical mindset.
- Self-motivated and results-driven.
- Adaptable to change and fast-paced environments.
- Strong communication and collaboration skills.
Skills/Competencies you need to do the job:
- 6+ years of work experience in Growth Marketing.
- Bachelor's degree in a related field. Master's degree is a plus.
- Data-driven Problem Solving
- In-depth understanding of Growth KPIs
- Ability to drive conversion metrics across the entire customer funnel
- Experience with Retail marketing
- Understanding of Customer segmentation
- Leadership and ability to work independently