Vice President - Marketing Strategy And Social Media

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If you’re looking for a career that will unlock new opportunities, join HSBC and experience the possibilities. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

Principal Responsibilities

The Global Marketing function is focused on supporting the strategic and revenue growth priorities of the Bank. The function focuses on understanding customers and the identification, development and execution of Marketing strategies, campaigns and activities that support and strengthen the HSBC brand, support the drive for revenue and increase customer value and satisfaction in order to meet agreed targets and objectives at both a global and market level.

This role will be responsible to bring new Brand partners, create long term Intellectual properties(IPs), Strategy and framework for delivery of all events, third party sponsorships and the coordination of all activities to drive Brand recall, acquire new customers and engage with existing customers for HSBC Wealth & Personal Banking business in India.

Key Responsibilities

·Managing partnerships/sponsorship and events programmes from contract stage to delivery, managing relationships with internal stakeholders and external agency partners

·Contect marketing for existing and new properties, partnerships for social, digital and other media channels

·Deployment of the overall event and partnehsips/sponsorship planning process, including the briefing and co-ordination of all planned communication activities that supports or

         promotes  the activities

·Support fromtline teams with leads from events and partnership to aid in acquisition and meet the KPIs

·Working with the business and other Marketing teams to define event deliverables, content and messaging – and deploy accordingly

·Delivery of flexible activation programmes that support the overall sponsorship and events Strategy and work across a range of communication channels and platforms

·Day-to-day interactions with agency partners in the development and delivery of events and sponsorship activities, and providing feedback on performance against agreed SLAs

·Think of innovative and disruptive ways to solve complex business problems by challenging status quo

·Create & service long term brand IPs to generate ethos and resonance for HSBC India as a brand

·Holders of this role are expected to demonstrate a good understanding of key trends and areas of innovation which influence the way we interact and engage with our external

        customers, internal stakeholders and audiences. These should include digital marketing, new technology, Marketing Automation, Customer Relationship Management, Agile working

        practices, and data and analytical tools, and how this helps HSBC to be more customer centric.

·Formulating and implementing Marketing activities and campaigns based on innovation, new age technologies and out of box thinking to support the achievement of revenue growth

         targets for HSBC India – WPB

·Building the HSBC brand presence and supporting the local activation of campaigns and events

·Collaborating with key internal stakeholders and effectively managing a broad range of agencies (e.g. creative, media and events) to ensure timely delivery of campaign

·Keep abreast of customer needs and latest Marketing trends within the industry via all opportunities whether face-to-face, online or via research

·Contribute to the implementation and monitoring of the application of Marketing policies, governance frameworks, procedures, practices and standards to ensure quality, effective risk

         management and regulatory compliance