AddressJob Title - Corporate Communications - VP
Reporting To - CAO
Ideation of the Role
The VP - Corporate Communication is a global leadership role that will steer the development and implementation of the Company brand/Corporate Communications strategy. The role will drive and align the strategic vision of the organization through effective use of integrated 360 degree business and marketing communications.
The role will impact the success of the organization and take the Company brand to the next level of profitability.
Vision of the Role
Role Spectrum:
The role of corporate communication is to develop and manage a diverse spectrum of communication strategies aligned with the organization brand, including its mission and goals, build and maintain positive relationships with stakeholders, be a custodian of the brand reputation.
Objectives and Responsibilities of Corp Communication - AVP/VP
Corporate Communication:
- Develop and implement a comprehensive corporate communication & CSR strategy that supports the organization's mission and objectives.
- Manage and direct the communication team to ensure consistent messaging across all internal and external communications, including public relations/media communications and social media.
- Build and maintain strong relationships with key stakeholders, including media houses, PR agencies, industry associations, government agencies, NGOs and community leaders.
- Partner with channel marketers and follow messaging strategies to develop PR plan, generate storylines, write press release, and maintain local media contact in supporting to marketing campaigns
- Lead crisis management efforts and provide guidance to executive leadership during sensitive situations.
- Collaborate with cross-functional teams, including Marketing, HR, and Legal, to ensure consistent communication across the organization.
- Stay up-to-date on industry trends and emerging technologies to continuously improve communication strategies
- Partner with the D&I Team on all matters related to diversity and inclusion
- Develop and manage budgets, timelines, and performance metrics.
Corporate Social Responsibility (CSR)
- Manage and direct CSR programs, including philanthropy, community outreach, and sustainability initiatives.
- Develop and maintain partnerships with non-profit organisations and governing bodies.
- Raise awareness of the company's social responsibility commitments through marketing and communication
Brand Strategy:
- Develop and implement a global branding strategy that aligns with the organization mission and values.
- Manage and direct brand development and deployment across all communication channels, including social media.
- Develop a strong brand voice and maintain brand integrity across all platforms of communication.
Events:
- Manage and direct external events, including conferences, tradeshows, and other industry events and internal communication efforts, including employee newsletters, town hall meetings, and other internal events.
Recruitment Marketing
- Communicate and work closely with business leaders, employees and talent acquisition to ensure true understanding of corporate culture and what it means to their business, the overall organization, and our audience.
- Partner with all areas of Human Resources including Organizational Effectiveness HR Programs, Talent Acquisition and Employee Events in the spirit of fostering a best in class culture in line with mission, vision and values
Note: The above statements are intended to indicate the general nature and level of work being performed by employees within this classification. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of employees assigned to this job. Employees in this job may perform other duties as assigned. In addition to the above, all company employees are expected to demonstrate strong business ethics, morals, and character as key tenants of your working relationships with your prospects.
Experience & Competencies:
- Bachelor's or Master's degree in Communications, Public Relations, CSR, or related field.
- 15+ years of experience in corporate communication and CSR, including strategic leadership roles.
- Experience in leading a team of Marketing, Communications and Design professionals
- Demonstrated knowledge and proficiency with communications technologies
- Strong written and verbal communication skills with the ability to communicate complex concepts to a variety of audiences.
- Experience in crisis management and issue resolution.
- Excellent organizational and project management skills with the ability to handle multiple projects and meet tight deadlines.
- Proven track record in building and managing high-performing teams.
- Strong interpersonal skills with the ability to build relationships and work collaboratively with cross-functional teams.
- Experience working in a fast-paced, dynamic environment.
- Ability to travel as needed.
VISIONARY COMPETENCIES:
Competency Definition:
- Uses Sound Judgment & Makes Decisions Wisely
- Surveys a situation quickly and grasps the issue or problem by asking probing questions. Develops sound business recommendations to achieve progress on global issues. Recognizes limits in resolving complex issues and teams with appropriate personnel to resolve issue. Reviews decisions to evaluate impact to long range goals.
Shows Initiative:
- Develops and leads the vision for the organization that will create an environment of empowerment and excellence. Ensures that management understands and is equipped with the necessary tools to lead. Looks for new ways to contribute to the business.
Promotes Teamwork:
- Shares in-depth knowledge about the global environment to expand team understanding of relevant issues. Leads team supporting global initiatives. Participates in and facilitates internal and external collaborative efforts and arrangements.
Communicates Effectively:
- Provides clear understanding of job priorities and expectations. Practices attentive and active listening. Conveys information to all levels of the organization. Leads and facilitates internal and external meetings.
- Embraces Differences Recognizes and models an understanding of the business value of diversity in team members. Assigns initiatives aligned with team members differences in strengths. Understands multiple voices create new ideas, new services and out of the box thinking.
Drives Customer Focus:
- Establishes alliances with key customers and stakeholders. Drives the company strategies to focus on customer needs. Builds organization structures aligned with customer needs.
