Address1. ROLE SUMMARY: Responsible for bringing in the revenue thru E-commerce platforms / Digital Marketing
KEY RESPONSIBILITIES:
The key responsibilities of Digital/Online Manager would include, but are not limited to the following:
- Analysing the requirements of the Brands and strategizing growth plans.
- Creating strategies, monitoring, analysing & improving business performance on the E-commerce market places.
- Day to day competition analysis. Actioning immediately to counter the competition strategies.
- Maintaining a strong relationship with all the POC of E-commerce portals
- Working closely with various internal teams and third-party associates.
- To oversee all marketing advertising and promotional activities.
- End-to-end planning and execution of marketing campaigns across both online and offline platforms.
- To promote sales through Campaigns, E-commerce platforms
- Build and execute Digital Marketing strategy
- PPC (Pay-per-Click) campaign management & performance marketing
- Conceptualization and execution of various customer engagement events and promotions on a timely basis, planning and managing the Annual Marketing Budget.
- New Product Development and Launch.
- Liaise with Media and Advertising
- Creating campaigns for brand promotion and setting monthly Digital Marketing calendars.
- Creating BTL plan along with the sales team for setting monthly activity.
2. DESIRED COMPETENCIES:
- Exceptional communication & interpersonal abilities
- Excellent organizational, leadership & problem solving abilities
- Competitor bench mapping
- Adherence to timelines
- Negotiations and Executions
- Monitoring and Measuring Effectiveness
- Advanced Digital/Social Media Knowledge
- Creatively Planning and Executing
3. QUALIFICATIONS / EXPERIENCE:
- M.B.A. / PG Dip in Marketing
- 2+ years of experience in FMCG/F&B / Retail industry
