AddressCompany Profile:
Know T.A.C.
The Ayurveda Co. (T.A.C) is a thriving, direct-to-consumer startup that translates the ancient wisdom of Ayurveda into the language of the young and dynamic India - the millennials and Gen Z. We offer a broad range of Ayurvedic beauty and wellness products, crafted especially to resonate with the lifestyle of today's youth. T.A.C has a robust omnichannel presence in India and caters to an international customer base too.
Click below to know more about us:
Shreedha Singh is now an angel investor on JIO Cinemas Indian Angels
How D2C Brand the Ayurveda Co. Grew Its Customer Base 10X In Just 2 Years
The Ayurveda Company: D2C brand T.A.C eyes profitability by Diwali’24; invests in R&D, warehousing, ET Retail (indiatimes.com)
"Husband-wife duo founders of Khadi Essentials share entrepreneurial mindset".
"This Startup is Bringing Ayurveda to Millennials and Gen Z"
"VC fund Sixth Sense Ventures leads Rs 100 crore Series A round in The Ayurveda Co."
"Ayurveda firm TAC raises Rs 100 cr in funding for business expansion".
"T.A.C Ropes In Kajal Aggarwal As Brand Ambassador".
Designation: Trade Marketing Specialist Location: Gurgaon
Responsibilities:
- Develop and implement Trade Marketing strategies and plans in alignment with brand objectives and sales targets.
- Collaborate closely with the sales team to identify market opportunities, analyze consumer trends, and optimize product placement and promotions.
- Create engaging POS (Point of Sale) materials, displays, and merchandising solutions to enhance brand visibility and drive product trial and purchase.
- Conduct regular market visits to evaluate Trade Marketing effectiveness, gather competitor insights, and identify areas for improvement.
- Manage Trade Marketing budgets effectively, ensuring maximum ROI on promotional activities and campaigns.
- Build and maintain strong relationships with key trade partners, distributors, and retailers to drive collaboration and support brand initiatives.
- Provide training and support to the sales team on Trade Marketing strategies, product knowledge, and promotional activities.
- Monitor and analyze sales performance, market share, and other relevant KPIs to track the success of Trade Marketing initiatives and recommend adjustments as needed.
Qualifications:
- Bachelor’s degree in marketing, Business Administration, or a related field.
- Proven experience in Trade Marketing, preferably within the FMCG Beauty industry.
- Strong understanding of Trade Marketing principles, strategies, and tactics.
- Excellent analytical skills with the ability to interpret data and market insights to drive informed decisions.
- Creative thinker with a keen eye for detail and the ability to develop innovative marketing solutions.
- Effective communication and interpersonal skills, with the ability to collaborate cross-functionally and influence stakeholders at all levels.
- Results-oriented mindset with a focus on driving measurable business impact.
- Willingness to travel extensively across India as needed.
