AddressTrade Marketing Strategy:
- Develop and implement innovative Trade Marketing strategies that align with overall business objectives and drive sales growth.
- Analyse market trends, consumer behaviour, and competitor activities to identify opportunities and threats.
Channel Development & Activation:
- Identify and explore new retail channels and partnerships to expand the brand's presence and increase product visibility.
- Collaborate with sales teams to create channel-specific marketing plans for key retail partners, ensuring alignment with brand guidelines.
- Implement effective in-store and online promotions, displays, and merchandising strategies.
Campaign Management:
- Oversee the development and execution of Trade Marketing campaigns, ensuring alignment with brand guidelines and promotional calendars.
- Implement POS (Point of Sale) materials and displays to optimize brand representation at the retail level.
Data Analysis and Reporting:
- Utilize data analytics to measure and evaluate the effectiveness of Trade Marketing campaigns.
- Generate reports on key performance indicators (KPIs) and make data-driven recommendations for continuous improvement.
Budget Management:
- Develop and manage the Trade Marketing budget, ensuring cost-effectiveness and efficient allocation of resources.
- Monitor expenditures and provide regular budget updates to senior management.
Collaboration with Sales Teams:
- Work closely with the sales team to understand market dynamics, customer needs, and retailer requirements.
- Provide strategic input to optimize product assortment, pricing, and promotional activities.
Cross-Functional Collaboration:
- Collaborate with product marketing, advertising, and other cross-functional teams to ensure integrated marketing efforts.
- Provide input into product launches, ensuring alignment with Trade Marketing objectives.
Qualifications:
- Bachelor's degree in marketing, Business, or a related field. MBA is a plus.
- Strong understanding of retail channels, distribution, and merchandising strategies.
- Proven experience in Trade Marketing, preferably in the beauty and wellness category.
