Job Purpose :
To be frontline contact with channel partners and promote sales and network addition to achieve his KPI’s.
Accountabilities & Responsibilities
Accountabilities
Activities
1
Achieving the Planned Sales Volume and other targets of MS, HSD, Lubes & NFR for the Territory
- Implementing the annual sales plan for the territory
- Strive and achieve the ABP numbers.
Setting targets of MS & HSD, Lubes and NFR sales for the territory.
2
New Business Development
- Responsible for New Business development as per the ABP for the Division and Zone.
- New LOA generation
- Commissioning of ROs
- Responsible for getting all the NOCs and adhere to all the statutory compliances.
3
Supervising Development of the Retail network of Essar ROs by identifying suitable land & franchisees.
- Identifying new sites and franchisees for setting up of RO's after TA analysis
- Coordinate for all statutory approvals
- Monitor construction & development of RO as per Co. specifications
- Complete commissioning of RO’s within milestones set in ABP
4
Provide adequate support to RO’s both by way of stocks & promotions.
- Promotional activities to be conducted at the RO's
- Product indent monitoring & avoid product dry outs at the RO’s
- Liaise with supply points for timely receipts.
- Follow up on legal cases
5
Follow up with Government Agencies for statutory approval & licenses
- Submit applications as per norms to licensing authorities.
- Liaison with District Magistrate’s office & other related department for issuance of NOC.
- Liaise with Metrology & PESO department for approval of licences.
6
Inspect retail outlets regularly on maintenance, compliance & adherence to safety, regulatory & company norms
- Adhering to mandatory norms
- Routine monthly Retail outlet inspection
7
Maintain high standards of Q&Q and redress of customer complaints.
- Meet targets for CRA
- Surprise checks/sampling
- Investigate customer complaints & resolve it to the satisfaction of the customer.
8
Franchisee Management
- Regular meeting with franchisee to resolve problems.
- Advise franchisees on staff appointment for housekeeping and safety standards
- Resolve channel conflicts
9
Liasoning with vendors and competitors
- Maintain cordial relation with concerned personnel.
- Follow up with equipment vendors for on time installations and reduced downtime.
10
Training of franchisees and forecourt staff.
- Identify training needs of franchisee and staff.
- Conduct on-site training Recommend staff/franchisee for company training
Skills & Knowledge
Educational Qualifications & Certifications: Graduate Engineer or Post graduate in Marketing Management
Relevant (Functional/Level) Experience: 2 to 6 year experience
Functional Skills:
- Detailed product knowledge & retail policies
- Managing channel partners
- Strong networking skills
- Willing to travel extensively
- Knowledge of Retail operations& logistics economy
Behavioural Skills:
- Customer orientation & High integrity
- Negotiation Skills
- Strong communication
- Perseverance
- Interpersonal skills