AddressPosition: Head of Digital Marketing with a Focus on Content Creation
Location: Panipat, India
Type: Full-Time
About Us:
The Shivalika Rugs is a pioneering force in the Textiles and Technology industry, dedicated to blending traditional craftsmanship with innovative solutions. We are building a disruptive gen AI product for interior design industry. We are searching for a young, creative talent to spearhead our Digital Marketing initiatives, with a core strength in content creation and a bonus skill in video editing. Our culture celebrates creativity, passion, and forward-thinking, and we're eager to welcome someone who can bring fresh, impactful ideas to the table.
Role Overview:
The Head of Digital Marketing will be the creative force behind our digital content strategy, focusing on developing engaging and compelling content to build awareness, connect with our audience, and drive business objectives. This role is perfect for someone who excels in storytelling, visual content creation, and has a knack for turning ideas into Digital Marketing successes. Video editing skills will significantly boost our content's appeal and effectiveness across various platforms.
Key Responsibilities:
- Lead the development and execution of an innovative digital content strategy, including written, graphic, and video content.
- Oversee the content creation process from concept to execution, ensuring it aligns with our brand's voice and marketing goals.
- Spearhead our social media strategy, creating engaging content that increases followership and engagement rates.
- Utilize video editing skills to produce high-quality video content that captivates our target audience and amplifies our marketing campaigns.
- Analyze content performance metrics to refine strategies and increase ROI on content marketing efforts.
- Foster a culture of creativity within the Digital Marketing team, encouraging experimentation and the exploration of new content formats and Digital Marketing trends.
- Collaborate with product, sales, and customer service teams to create cohesive and impactful marketing messages.
- Manage and mentor a team of content creators and digital marketers, guiding them towards achieving excellence in their roles.
Qualifications:
- Degree in Marketing, Communications, Digital Media, or a related field.
- Proven track record of developing and executing successful content marketing strategies, with a portfolio that showcases your creativity and results.
- Exceptional skills in content creation, with a strong ability to craft compelling stories that engage and convert.
- Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) is highly desirable.
- Experience leading a Digital Marketing team, with the ability to inspire and drive creativity.
- Solid understanding of Digital Marketing channels, analytics, and SEO best practices.
- Excellent communication skills, both written and verbal, with the ability to articulate creative concepts and strategies.
- Adaptive and agile, with the capability to thrive in a fast-paced and evolving industry.
What We Offer:
- A leadership role at the helm of our digital content creation efforts.
- A dynamic, creative, and supportive work environment that values innovation and creativity.
- Competitive salary, benefits, and opportunities for professional growth.
- A chance to make a significant impact on our brand's digital presence and audience engagement.
