AddressAbout Us:
Supertails.com is a first-of-its-kind platform that supports the ever-increasing pet parent community by providing trustworthy veterinary care and a one-stop solution for pet food and supplies.
Supertails.com is differentiated by its unique proposition of being a fully digital telehealth consultation service made available through a team of highly experienced in-house veterinarians.
With doorstep delivery services available across the country, the brand aims to bring pet parents closer to the largest assortment of pet supplies from India and across the globe.
What you will do:
- Take end to end ownership of Supertails' social brand channels and strategy across Facebook, Twitter, Instagram, LinkedIn, YouTube and others, including execution of activations from concept to post-implementation analysis.
- Constantly iterate and maintain the brand personality and social tone of voice to stay relevant to fans and customers. Ensure consistent brand positioning and tone of voice across all platforms.
- Prepare monthly social media calendars across all platforms.
- Own growth metrics of social media channels - reach, impressions, engagement rate, follower growth etc.
- Collaborate and maintain close relationships with cross-functional teams to maximise the impact of social media efforts by ensuring alignment in communications across channels.
- Find new and exciting ways to engage customers via social media channels to drive awareness, conversation and affinity for the Supertails brand and its content.
- Analyse and report social channel and activation performance to quantify the effectiveness of campaigns and drive scalable learnings.
- Work closely with the Design Team to ensure creatives are original, engaging and appealing.
- Build a strategy for Quora to establish thought leadership in the category and drive traffic to the website through a group of expert vets and pet behaviour consultants.
- Devise the content strategy for SEO Blogs and ensure high quality expert content to drive engagement through the channel.
What we're looking for:
- 2+ years of work experience in Social Media Marketing
- Ability to articulate ideas and key objectives
- Stakeholder and agency management is a must
- Experience presenting metrics and progress to goal with stakeholders
- You are social media savvy and up- to date with the latest trends
What we offer:
- Learning & Development: Work with veterinarians in a start-up environment with a steep learning curve
- Ownership: Individually lead important charters with high impact potential
- Employee first culture: Putting employees above everything else. Be surrounded by positivity and furry friends
- Perks & benefits: Salary matching market compensation.
Location: Bangalore, Indira Nagar
