- Customer acquisition: Improving campaigns through paid ads, SEO, affiliates, and email marketing
- Customer conversion: Improving how prospects are converted into customers through messaging, pricing, and UX
- Customer retention: Improving customer experience to reduce churn
- Oversee new customer acquisitions
- Perform A/B testing
- Establish relevant KPIs
- Generate reports that are easy to understand
- Ensure the product team's latest developments are highlighted in campaigns, on the website, and in blog content.