Address Job Role: Specialist QA & Optimisation
Exp Required: 1yrs 3yrs
CTC: As per industry
Roles & Responsibilities:
Should be fluent with Campaign design and execution across omnichannels in multiple platforms including, but not limited to subscribers, partners, customers, etc.
Measuring success and iterating to optimize further, and take key learnings onto future campaigns.
To Verify the Marketing campaign, Quality, Budgeting, Preparing reports and submitting the timely reports to the manager.
A/B testing web pages, landing pages, CTAs, and lead pop-up forms, where needed to quantify experimentation and support ideas.
Buyer journey implementation: It involves creating buyer personas and workflows to convert visitors, subscribers, and offline contacts into sales/marketing qualified leads (SQLs) by passing them through various qualification stages using the right content.
Plan, execute, and measure all the email and drip campaign initiatives.
Optimize content, test CTAs, and report on performance.
CRM analytics and reporting: Providing detailed analytics about the performance of every campaign, blog, landing page, and sales conversion using CRMs / HubSpot's analytics tools, spreadsheets, knowledge of WordPress.
Audit and manage all contacts and marketing lists which include those uploaded by sales, from external databases, and from Social channels.
Work with global sales, customer success, and partner teams to implement lead workflows for effectively managing the inbound leads, customer pil/ ots, and partner qualified leads (PQLs).
Manage the integration of other tools like social scheduling tools, web analytics tools, and BI tools with the core CRM Hubspot. Preferred candidate profile
Working knowledge of LinkedIn Campaign Mgmt, HubSpot Marketing & Sales Automation, Mailchimp Marketing Automation, A/B testing, Google Analytics, SEO & SEMRUSH, Wordpress, Facebook, Instagram Marketing, Webinar Management.
Good knowledge of website analytics tools- (Google Analytics, SimilarWeb, SEM Rush, WebTrends).
Self starter, fast learner
Experience in Excel and MS Office, including pivot tables, chart-making, and manipulation of large data sets.
Proven communication, questioning, and listening skills in formal and informal settings
Effective time management skills ability to prioritize and meet deadlines
Comfort with fast-paced, dynamic working environment with shifting priorities
Direct-sold and programmatic mobile advertising experience
