AddressManager - Social Media
Key Responsibilities:
- Develop innovative Social Media and content marketing experiences that engage the consumer and help tell meaningful stories.
- Influence the broader content strategy of the business collaborating closely with internal creative teams
- Be the voice in the room to always push the creative envelope for all Social Media campaigns
- Should be working autonomously with teams (brand, internal design,PR , CX & others), onboard agencies, as in when needed & also take responsibility for driving defined metrics of measurement.
- Own the brand's ORM - track sentiment analysis, design escalation matrix and ensure effective resolutions to negative conversations
- Ensure each of the brand's visual, tone and style guidelines are maintained across Social Media
- Lead Social Media channel management, for LoveLocal, on a daily basis and flawless execution of Social Media duties end to end
- Develop and maintain a content calendar to ensure consistent publishing schedule across all platforms.
- Write compelling copy for website, blog posts, email newsletters, and other marketing materials.
- Optimize content for SEO and lead generation goals.
- Monitor and analyze content performance metrics to inform future content strategy.
- Stay informed about industry trends and competitors' content strategies.
Whom we want:
- Minimum 5-8 years exp in Social media management for social first brands across consumer tech brands across e-commerce, Grocery or Hyper Delivery categories.
- Proven track record of strategic & tactical planning & execution. Must have hands-on experience in building playbooks for consumer-facing social brands at diff stages of growth. High emphasis on understanding strategic brand objectives, lifestage needs & translating those to Social Media playbooks.
- Ability to evangelize and set strong agendas, to innovate and drive large partner ecosystems toward a common vision and goal
- Strong understanding of Social Media platforms, algorithms, and best practices.
- Demonstrated success in influencing cross-functional teams, senior stakeholders and leadership across cross functional teams.
