AddressFlipkart’s media team owns and drives all external marketing for the brand including ATL, BTL and digital advertising. The team works in in a fast moving environment, frequently switching between operational and strategic roles working with some of the biggest publishers & media partners in the country.
Media Strategy: Recommend the right media priorities, mix, weights, phasing and so on, using platform analytics, campaign insights and consumer truths.
Execution Excellence: Operational Understanding & experience of Meta Ads, Google Ads - Adwords & DV360, X Ads, Snaptchat Analytical understanding, Understanding of 3rd Party Publisher Ecosystem. Understanding of Tech KOL & Content Creators ecosystem is good to have.
Measurement : Thinking beyond just media metrics, working towards business attribution of the media impact.
Ad tech set up: Should be very savvy and be able to evaluate multiple platforms, on board partners, set planning principles and manage campaigns.
The role requires close collaboration with:
Partners : Google/Facebook/Twitter
3rd Party - Publisher Ecosystem
Media Agencies
Brand Team
Category Team
Analytics
The role will enable you to work on the cutting edge of digital marketing in the country, with access to the latest tech and best practices.
The role is an opportunity to be a part of the marketing culture at flipkart that is built on Precision, Frugality & Innovation.
QUALIFICATION & EXPERIENCE
5-7 years of experience in media planning at scale, with understanding of the ad tech ecosystem.
Ecom experience would be an added advantage.
Education: Graduation / Post graduation ( Full Time). Premier B School
