Senior Manager Digital Activation - Emerging Markets

Senior Manager Digital Activation - Emerging Markets
Area: Emerging Markets
Department: Brand Activation, Digital Activation
Direct Reporting Line: Director Digital Activation
Subsidiary/country: India
Location:
GSMS Grade: M3
Personnel Managed: Yes
Cost Center/Budget: Yes for assigned categories
Support the Director of Digital Activation in providing digital content expertise and cost efficiencies by understanding content needs of stakeholders.
Manage planning, production, and rollout of content for the adidas digital ecosystem.
Enhance the global toolkit delivery to enable a consumer experience that is:
PREMIUM: inspire love for our brand and desire for our product.
CONNECTED: offer a seamless experience across all consumer touchpoints.
PERSONALISED: delivering the right message to the right audience.
Key Responsibilities:

• Champion collaboration and integrated processes between key stakeholders, ensuring the team play a key role in enabling the digital campaign planning needs to be realised.
• Lead go-to-market planning for digital campaigns on Emerging Markets .coms in close collaboration with key EM cluster Stakeholders and EM BU Leads. Go-to-market to include pre-season planning, in season planning and support on campaign execution
• Responsible for working cohesively with Digital Activations Cluster Stakeholders on planning campaign go to market and supporting execution, in line with brand seasonal calendar.
• Support locally planned commercial initiatives and other relevant integrated local or globally lead digital marketing campaigns in collaboration with EM cluster Digital Activation leads
• Contribute to driving efficiency in digital asset creation, curation and optimisation by evaluating solutions in conjunction with the Director of Digital Activation.
• Collaboration actively with e-com team to ensure a seamless consumer experience on .com and on time in full campaign launch.
• Work hand in glove with e-com consumer experience and campaign operations team to ensure a seamless consumer experience on .com (page load speed, page titles, product sorting, journey optimization etc.). Lead business case for .com improvements basis consumer funnel analysis in collaboration with e-com CX team.
• Partner with the Analytics, Media Activation and Consumer Engagement to utilize consumer insights that can better direct content performance.
• Support the Director of Digital Activation by contributing to the review and procurement of external agency partners.
• Drive team cohesion with Commerce collating and providing seasonal content insights.
• Ensure the team has a considered approach to content in line with Search Engine Optimisation (SEO) providing best practice and input into content briefs.
• enable a team culture of benchmarking and collaboration.
• Oversee the team's monitoring of OTIF delivery targets from partners and adjust available resources as required.
• Contribute to the definition of KPI's for content across channels and platforms. Inform and monitor the team's KPI performance.
• Ensure the team capture input from wholesale.com and Emerging Markets Key Account Digital Experts on digital Sell Out requirements, consolidating these insights with the eCom team and feedback to Global teams.
• Ensure identified content gaps in global toolkits are filled by the team, briefing additional content requirements and considering campaign content planning / consumer journeys.
• Oversee delivery of finished files to Media and Consumer Engagement teams.
• Manage the implementation of the adidas digital content plan in partnership with relevant stakeholders in Emerging Markets Clusters (or 3rd Parties).
• Facilitate team participation in Non-Concept In-season Reactive Marketing activity and in-campaign Optimization agile process. Delivering creative concept development and approval.
• Operate within the framework that enables effective collaboration with Newsrooms and Media Activation teams, ensuring social content requirements and gaps are integrated into the content brief.
• Facilitate escalations to the Director of Digital Activation supporting the team on encountered roadblocks.
• Support special projects as required.

Key Relationships:

• Brand Activation Teams (Digital Activation, Consumer Engagement, Media Activation, PR/ Newsrooms, Omnichannel Activation)
• Digital Brand Commerce teams (Creative Services, Content, Campaign Delivery, Brand Publishing)
• Emerging Markets eCom
• Emerging Markets Business Units
• Cluster eCOM 3rd parties
• Cluster Marketing Teams

Knowledge, Skills and Abilities:

• Knowledge of technical and creative aspects of digital and mobile
• Strong understanding of digital KPI's and drivers of the eCom business
• Experience in leading and executing digital marketing campaigns with knowledge of creative processes and production requirements
• Strong cross-functional relationship management skills
• Working knowledge of digital strategy and tactics.
• Experience of enterprise-level platforms and understanding of digital IT products and capabilities.
• Fluent in English both verbally and written
• Strong communication and presentation skills
• Strategic mindset with an ability to prioritize and delegate accordingly.
• An understanding of Brand Marketing content delivery needs, solutions and processes
• An understanding of consumer behavior across the digital landscape
• High resilience and solution orientated attitude
• Leadership skills

Soft Skills:

• Innovative thinker who can effect change and thought throughout an organization
• Relentless drive and commitment to win, working well under pressure
• Organized, process and solution-orientated with an attention to detail
• Collaborative by nature. Able to partner with internal and external teams

Requisite Education and Experience / Minimum Qualifications:

• Four-year college or university degree preferably in a Marketing discipline
• 9 years + broad marketing/digital experience with exposure to global clients and a mix of agency and brand-side experiences
• 3+ years digital content expertise