AddressAnalytics Manager
1. Understand the structure of the business, the customer journey & technology used today along with its respective objectives
2. Work closely with CRM, Sales MIS & Marketing teams to assess the processes and data inputs at different stages
3. Understand all data points currently captured in the system & suggest improvements, keeping data accuracy & sufficiency in mind
4. Identify scope of improvements problems within the business, using data modeling techniques
5. Give solutions for authentic data capturing & verification in the system. Run workshops and training sessions to enable authentic & accurate data capturing
6. Conduct/oversee rectification & update of historical data, if needed
7. Perform initial analysis to assess the quality of the data, further analysis to determine the meaning of the data & final analysis to provide additional data screening, using advanced computerized models to extract the data, if required
8. Enable automated monitoring of KPIs of Sales & Marketing teams (sites & central) as against the annual operating plan, for short, medium & long term performance monitoring & thereby improving efficiency
9. Analysis of sourcing channels' (CP, Pre sales & Loyalty) performance & efficiency and suggest improvements in the same
10. Implement Customer understanding & behavior analytics at each stage of purchase, for each segment. This may also include analyzing data from primary research
11. Prepare visuals & reports based on analysis and present to management
12. Automate periodic market & competition analytics through integration with / use of external market data providing tools
13. Communicate & understand from seniors, the business decisions that need to be made using data analytics
14. Persuade internal and external stakeholders of the benefits of new technology or strategies in analytics
15. Participate in the implementation of new technology and systems & oversee integration with analytical tools
