Research Manager - Manager

Company Description

Merkle, a dentsu company, is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions drive improved marketing results and competitive advantage. With more than 14,000 employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. For more information, contact Merkle at
1-877-9-Merkle or visit www.merkle.com.

Job Description

Job Role:

Is an integral part of a team of market researchers and data analysts within the market research field The role requires strong experience of market research techniques and the ability to handle all stages of the project life cycle, from proposal to presentation. Will be responsible to identify research objectives and provide actionable insights.

Key Responsibilities

• Identify & Define research objectives and draft proposals.
• Select appropriate research methodologies, techniques & audience.
• Design quantitative research plans
• Liaise and finalise sample plan and partners
• Plan and take lead in managing and delivering research projects
• Communicate with clients / Stakeholders to meet project objectives/milestones.
• Supply relevant input to support Data collection and Data Analysis
• Organize and supervise the fieldwork/Data collection
• Interpreting data, draft reports, and making actionable recommendations
• Ensure research commitments and client/stakeholder expectations are met
• Manage budget and research spend
• Build relationships with new and existing client base to encourage repeat purchase

Requirements & Skillsets

• Bachelor's or Postgraduate’s Degree
• 5-8 years of professional market research experience including project management, research design, execution, and reporting.
• Strong Quantitative technical research skills (Qualitative experience is preferred through not mandatory)
• Proficiency in analytical software (SPSS/Q)
• Excellent presentation and communication skills
• Advanced knowledge and implementation of statistical techniques, such as Monadic, Conjoint, and Max-Diff
• Experience working in at least one of the verticals: Finance, Automotive, Telecom, IT, Healthcare, Energy, FMCG and Public sector
• Experience working with global research projects across North America, Europe and Asia
• Able to work independently  
• Effective troubleshooting skills -Able to proactively identify problems & implement workable solutions.
• Multi-tasker to manage multiple projects at any given time.
• Demonstrated sound work ethic & attention to detail.