Address1) Serving Clients: Single Point of Contact (SPOC) for all clients to be handled & performing all day-to-day tasks as mentioned in SLA’s (Service Level Agreements) / contracts of these clients. These tasks include but not limited to planning out campaigns, handling email design & HTML requirements for email campaigns, coordinating the execution of daily campaigns & monitoring the results. Evaluation of business offerings that needed to be promoted & coordinate all request and campaigns with the external and internal teams.
2) Email Marketing Strategy, Campaign Management & Execution: Assisting the client in planning out their email marketing activity for the month with idea generation for new content buckets (like contest) as well as the flow strategy of all emails (when a certain email will go out in relation to others). Managing the campaigns by making sure the creative, content & execution/deployment was taken care of. The deployment of email campaigns will be carried out by operations team with close supervision from you to ensure everything went without any mistakes.
3) SMS Marketing Strategy and Execution: Assisting the clients in planning out their SMS marketing activity for the month with idea generation as well as the flow of SMSs (when a certain SMS will go out in relation to others). Managing the campaigns by making sure the SMS content & execution/deployment was taken care of. The deployment of SMS campaigns will be carried out by operations team with close supervision from you to ensure everything went without any mistakes.
4) Developing Marketing Strategy for Multiple Channels: Brainstorm ways to spread the marketing communications across multiple channels & unifying them with a clear messaging strategy. 5) Present Pitches to Clients including Cross-Selling & Up-Selling: Tactically communicating the additional services that KENSCIO offers & attempting to persuade the clients into pursuing those avenues further. For example, if a client is utilizing only email services, you need to cross-sell Email Analyst (An email intelligence tool), RTP (Real Time Personalisation), SMS Service, WhatsApp Service etc.
6) Marketing Campaign Analytics: Preparing & overseeing the creation of reports, briefs & presentations on performance. Keeping a close watch on the metrics & performance of all activities. Sharing monthly & quarterly performance-based reports to clients & internal management/reporting manager.
7) Achieving the Target set: Annual Targets will be set based on the clients you will be handling that will have to be met. • DESIRED SKILLS AND EXPERTISE 1) Overall 2+ years of proven working experience in the Digital World.
Having at least 1-year of experience in Email Marketing. 2) Should have a digital background & knowledge about the digital industry. 3) Having strong experience in client facing or have worked in a digital marketing agency before directly dealing with clients in the field of Digital Marketing.
4) Strong teamwork skills, excellent communication and interpersonal skills. 5) Ability to understand client’s requirements clearly & conveying the same precisely & concisely to internal teams & getting the jobs done in time. 6) Capability of building strong relationships with clients.
7) Should have a very clear understanding and knowledge of the digital space and the nature of services and solutions that can be offered on this medium. 8) Clear understanding of the capabilities of web technologies and how they can be utilized to develop custom solutions for clients. 9) Strong analytical skills and data-driven thinking.
10) Up to date with the latest trends and best practices of email marketing. 11) Agency experience handling various client projects across digital channels will be a plus. 12) Good in MS-Excel & MS-PowerPoint.
Having a good presentation skill
