Performance Marketing Manager

Role:- Performance Marketing Manager

Location :- Jodhpur

CTC :- 12-18 LPA

- We are looking for a highly strategic, passionate individual for this role, based out of Jodhpur Office (WFO).

Responsibilities: -

· Build a strong Digital Marketing strategy to help the company to reach its target audience at scale to deliver growth at optimum costs.

· Immediate Focus on paid channels to jump-start growth with a hands-on understanding of all digital channels and platforms (like-Google ads, Facebook, Instagram, YouTube, LinkedIn, etc.).

· Be responsible for SEO strategy which includes collaborating with product & engineering teams to improve the performance and with the content team to deliver high-quality user-centric content.

· Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI, CPRs, and CAC).

· Identify trends and insights and optimize spending and performance based on the insights.

· Plan, execute and measure experiments and conversion tests. Drive a mindset of building a pipeline of multiple experiments in digital marketing to drive growth.

· Using a data drive and insight-based approach to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

· Collaborate with agencies and other vendor partners.

· Create and implement content strategy, build a top-notch content team that can cater to long-form, short-form, video content, blogs, etc - to leverage specific social channels.

· Build and lead a best-in-class digital marketing team: Training, learning development, recruitment, management, org structure, and more.

Desired Skills & Experience: -

· Graduate/MBA Degree in Marketing from a premier institute with 4-8 years of progressive experience in Digital Marketing with a track record of growth and/or demand generation roles with people management experience.

· Hands-on experience with Digital Marketing channels & Platforms (like-Google ads, Facebook, Instagram, YouTube, LinkedIn, etc.)

· Performance-oriented with a proven track record of building comprehensive reporting and dashboards, and driving data-driven optimization and investment decisions.

· Demonstrated ability to lead, influence, and work as part of a cross-functional team and willingness to take on responsibilities outside the primary job description when necessary.

· Experience managing an internal team as well as demand gen and/or creative agencies.

· Should be exceptionally good at multi-tasking and Comfortable working in a fast-moving company environment, and get-things-done.

· Take charge of the entire digital marketing to get the task completed and ensure optimum efficiency. - Excellent analytical skills.

Perks and Benefits: -

· It will be at par with the Industry Standards

About Utkarsh: -

UTKARSH Classes & Edutech Pvt. Ltd is an education company since 2002 which aims to provide quality and affordable education to young minds for various competitive examinations. The company offers learning courses in a hybrid model, in both online and offline mode, for various Central & State government recruitment examinations, all-India Competitive Exams like IIT-JEE, NEET, CLAT, and school education courses for Classes 6th to 12th, for CBSE & 8 other state boards. The company is headquartered in Jodhpur & has corporate offices in Delhi, Jaipur and Prayagraj. The offline centres for classroom programs are presently in Jodhpur & Jaipur. Utkarsh has over 1,500 employees & educators across categories.