AddressRole:
We are looking for a talented B2B marketer responsible for delivering engaging content for the target segments to increase MergerWare's brand visibility. The ideal candidate will collaborate across functions to deliver an effective content marketing strategy. You'll be a key part of the marketing team, building thoughtful content, pushing service-line specific content, campaigns across the digital marketing ecosystem for lead generation & lead nurturing.
Responsibilities:
Understanding our services and creating value propositions that communicate clearly to targeted audiences across our paid marketing channels (Google, Bing, LinkedIn, and other channels
Coordination with key stakeholders (Sales & Presales team, Product team, Marketing team) to create effective communications strategies that articulate our service's core benefits properly and consistently.
Closely working with the digital marketing team to deliver content in the form of Google/Bing Search Ad copies, LinkedIn Paid Ad posts & Landing pages for lead generation & lead nurturing campaigns.
Work with the digital marketing and marketing automation teams to continuously measure and improve content performance for paid media campaigns.
Develop content strategy and partner with agencies to develop engaging content that drives business goals, overseeing content development and project timelines.
Responsible for creating and promoting premium marketing resources such as whitepapers, eBooks, and blogs to promote Thought Leadership.
Work with the video making team to create short videos related to our services - scripting and conceptualizing the video flow & the message.
Have a creative knack to work with graphic designers for bringing forth the best representation of our value proposition in the form of image ads for our paid media campaigns.
Preferred Skill:
2-4 years of relevant marketing experience preferably in the IT/IteS industry. B.Tech. (with specialization in IT/CS) & MBA is a plus.
Must have an understanding of the Technology space and be willing to learn new M&A domains.
Strong knowledge of content marketing strategy and channels
Self-motivated with a passion for content, business and digital marketing
Understanding of key metrics to measure the success of marketing initiatives
Multitasker with an ability to get the job done
Clear, effective communicator-verbally and in writing-with the ability to be persuasive
Demonstrated ability to work productively with key stakeholders.
Results-oriented; proven ability to prioritize, drive and achieve results.
Ability to effectively prioritize and manage your time to address multiple responsibilities in a fast-paced, professional environment.
Knowledge of marketing automation software and tools would be a plus
