Address- Mumbai
Job Description:
Responsibilities:
- Coordinate and execute effective store launches and product launches across all channels.
- Enhance point of sale brand visibility and maintain accurate records.
- Drive the marketing calendar for exclusive brand outlets (EBOs), including festive and CRMrelated
campaigns, and facilitate relevant communications through offline channels.
- Develop and deploy successful marketing campaigns, taking ownership from ideation to
execution.
- Address specific marketing and promotional needs on a store-by-store basis.
- Monitor underperforming stores and recommend programs to improve their profitability.
- Build strategic relationships and partnerships with key industry players and vendors, such as
mall marketing teams, large format retail (LFR) or multi-brand outlet (MBO) marketing
teams, and retail store owners.
- Measure and report on the performance of marketing campaigns, gain valuable insights, and
assess their effectiveness in meeting predefined goals.
- Oversee advertising programs required for specific retail properties.
- Create targeted advertising campaigns for stores, utilizing mediums such as radio, direct
mail, billboards, newspaper advertising, and cross tie-ups.
- Execute retail marketing initiatives by translating corporate marketing strategies into tailored
programs for retail stores.
- Collaborate with the graphics department to develop creative assets and manage the end-toend
process from concept to execution.
- Work in tandem with the operations and visual team to ensure effective communication to
the field and store management. Track and evaluate competitors' marketing initiatives,
providing written reports and recaps.
- Possess understanding of printing technology, which will be advantageous in this role.
markets.
9 Maintain and develop business relationships with existing customers, managing preand
post-sales activities, and ensuring monthly collection targets are achieved.
10 Identify and create innovative solutions to address specific business problems at the state level.
Key Skills :
- Brand Marketing
- Marketing Campaign
- Offline Marketing
Company Profile
A well known Fashion & Lifestyle Accessories retail entity and premier resource for licensed -, Tommy Hilfiger in category – Travel Gears, such as Luggage Trolleys, Backpacks, Small Leather Goods like Belts & Wallets for both Men & Women, Women Handbags and Lifestyle accessories.
Apply Now
- Interested candidates are requested to apply for this job.
- Recruiters will evaluate your candidature and will get in touch with you.
