Manager - Marketing

About Company:

PharmEasy is 'Pharmacy made Easy.' We are one of the largest pharmacy aggregators in India.

We help patients connect with local pharmacy stores and diagnostic centers in order to fulfill their

extensive medical needs. We believe that everyone should have access to good health. Thus,

through our services, we ensure you get access to the best and most genuine health products,

with the highest savings in the shortest time possible. We deliver medicines across 710+ cities

including Mumbai, Delhi, Kolkata, Pune, Bengaluru, Jaipur, Thane, and Ahmedabad.

Job Summary:

As the marketing / business manager, you will lead and implement strategies to enhance online

sales, customer acquisition, and business growth across our app and web platforms.

Job Location: Bangalore/Mumbai

Key Responsibilities:

● Own the Customer Acquisition Charter: Achieve targets for GMV and new user

acquisition.

● Design and Implement Marketing Campaigns: Coordinate campaigns across channels

for maximum reach and impact.

● Manage CRM Strategies: Develop personalized CRM journeys (push, WhatsApp, SMS,

email, RCS).

● Oversee Discounting Strategies and Sales Events: Strategize discounting and execute

large-scale sales events.

● Lead Brand Building and Communications: Take charge of brand communication and

outreach for new users.

● Enhancements for App + Web: Proactively come up with data-backed improvements for

better customer acquisition and experience.

Must-Haves:

● 4-5 years of experience in a similar role, ideally from the ecommerce marketplace

vertical

● Strong data analytics skills, should be able to effectively pick out insights, learnings and

concerns from datasets.

● Proficiency in using tools like CleverTap and Google Analytics.

● Good interpersonal skills & confidence to lead discussions with stakeholders at all levels

Good to Haves:

● Background in the healthcare or pharmaceutical industry.

● Degree in Business / Marketing.

● Interest / inclination towards brand building / effective communication with customers.