Manager - Insights

Relocation Assistance Offered Within Country
# 157656 - Mumbai, Maharashtra, India
Who We Are
Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Pet Nutrition.
We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health.
If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team!
 

About Us

Would you like to be part of a team that is building a future to smile about? What about having the opportunity to collaborate with teams across the world, full of stimulating discussions, and making impactful contributions?

If this is how you see your career, Colgate is the place to be!

Our dependable household brands, dedicated employees, and sustainability commitments make us passionate about building a future to smile about for our employees, consumers, and surrounding communities. We, at Colgate, take immense pride in our brand which fuels our workplace to encourage innovative thinking, champion experimentation, promote authenticity and thus contribute to our enduring success.

If you want to work for a company that lives by their values, then give your career a reason to smile...every single day !

What is the purpose of this role?

As part of the Consumer Marketing Insights team, your primary focus will be to drive category and consumer understanding in the organization. This would include usage, attitudes, brand choices and positioning for our core brands. You will drive strategic insights spaces as well as be SPOC for brands in the portfolio.
 

What would be the responsibilities for this role?

• Develop in-depth consumer and category understanding –
  • Maximise learnings from segmentation and usage studies. These will be required across demographic and behaviour cohorts
  • What are the barriers to consumption growth (eg how can we drive more frequent brushing in rural and night brushing in urban)
• Brand Choices/ Nuances Of Imagery/ What Is Expertise-
  • How do consumers perceive different brands, why do they choose different brands across time (repertoire)
  • How can we build brand assets/ how do consumers think of expertise in the context of brands
• Brand insights-
  • For the portfolio of assigned brands, drive specific projects depending on the business need
  • Flesh out brand spaces that can be leveraged by creatives and campaigns

What does the ideal candidate profile look like?

• Required:
  • 7+ years of overall experience in CMI and research, ideally in CPG or similar categories, with a focus on brand strategy, innovation, and communication
  • Min 5 years in CMI in marketing organisation
  • Experience in both quantitative and qualitative research across a diverse toolbox of research methodologies
• Preferred
  • Experience in scoping, implementing and delivering insights initiatives guiding business decisions regarding innovation, communication strategy and go-to-market execution

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Our Commitment to Sustainability
With the Colgate brand in more homes than any other, we are presented with great opportunities and new challenges as we work to integrate sustainability into all aspects of our business and create positive social impact. We are determined to position ourselves for further growth as we act on our 2025 Sustainability & Social Impact Strategy.
Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.
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