AddressResource Tree Global Services is hiring Inbound Marketing Manager for its leading client in Healthcare. Below are the details.
Key Responsibilities: Inbound Marketing Manager
- Optimising Client website pages for high-ranked visibility on Google & other search engines for keywords across the marketing funnel.
- Managing location-wise Google My Business listings, language-wise content marketing campaigns, analyzing & maximising inbound/organic lead flow from search engines, YouTube & Google Maps.
- Owning & managing the Inbound Marketing funnel through SEO.
- Create wireframes, plan the structure, Implement new trends, and integrate available generative AI, and UX tools for better lead flow through landing pages.
- Run multiple keyword ranking strategies, and organic answers on Q&A platforms like Quora etc.
- Maintain weekly performance reports, present insights to stakeholders and optimise strategy based on business needs at different locations & offers and forecast trends per macro and platform level events.
- Synced up with other performance marketing managers & agencies to maintain consistency in offerings, brand positioning and messaging.
- Managing agency relationships and aligning multiple agency teams based in different locations.
- Maintain & verify billing, agreements & other administrative tasks on content marketing campaigns.
Tools:
- Experience with GA4, Search Console, Google Tag Manager, and website heatmap analysis.
- Must maintain current certifications with Google Analytics Academy.
- Excellent with Google Sheets
- Hands-on experience with SEMrush and other Seo AI tools.
- Working knowledge of martech stacks like Hubspot, Salesforce, Zoho CRM etc.
Ideal (Spec) Candidate Profile:
- 5+ years of experience in SEO (search engine optimization), including Google organic search results, keyword building, ethical link building, Backlink Analysis, content writing strategies, etc.
- Worked at the agency as well as the brand/client side.
- Currently working closely with business teams to chase targets and deliver high-ROI campaigns.
- A marketing or computer science graduate with good analytical & communication skills.
- Has a knack for numbers, bordering OCD and a decent understanding of macroeconomic situations and business needs.
