AddressJob Profile : Manager - Customer Experience - Online Channels.
Location : Chakan, Pune.
Qualification : Graduation + MBA (Marketing).
Experience : 6-8 Years.
Responsibilities :
Manage all Marketing technology platforms :
- Understand and optimize all MarTech platforms as per brand commitment towards a luxury Customer Experience.
- Change and adapt all communication channels as per latest marketing activities.
- Ensure uniformity in communication across channels.
- Work with HQ teams/Experience center to ensure synergies and latest developments :.
- Closely align with HQ and Experience center to ensure most relevant developments as well as content updates.
- Be a single point of contact to ensure updates on OneWeb, Marketing Cloud and other personalization as well as retargeting based platforms are activated and updated as per local requirements.
- Ensure optimal local search strategy on always on basis:.
- Manage overall search strategy including both SEO and SEM areas.
- Look at search performance on day-to-day basis to optimize and improve performance.
- Ensure alignment with Franchise partners to avoid cannibalization of search ad words.
- Work collaboratively with agencies/vendors and internal departments to drive superior market results.
- Be responsible for managing and enhancing relationships with various agencies and partners for media, creative, digital, application development, website management, etc.
- Collaborate effectively with such agencies to ensure alignment with the brand and marketing requirements; provide them ongoing feedback and inputs.
- Coordinate with internal departments to consolidate and synergize marketing and brand building effort.
- Monitor brand performance and provide inputs to Sales, Customer Service and senior management:.
- Monitor and analyze brand performance vis-a-vis business goals (awareness, share, consumer diagnostics, profitability, etc.) and the competition.
- Deliver internal and external presentations regarding platform performance, communication effectiveness etc.
- Prepare MIS and reports as needed and provide to the management.
- Ensure compliance to the policies and guidelines.
Required Skills :
- Should have prior experience in Marketing technology related topics in Automotive (preferred), Luxury segment or Consumer Durables
- Should possess deep consumer insights and have exposure to market research
- Should have passion for automobiles & knowledge of digital mark.
