AddressScope of the role: The role would be responsible for managing and leading the marketing campaigns for regional focus markets in Kolkata, WB.
Job Profile:
Leading, planning, and executing regional marketing for Kolkata, WB:
- Drive achievement of brand topline drivers by delivering impactful 360-degree marketing campaigns for East Markets
- Own the Buyer acquisition strategy in the region, with a clear focus on building a CRM segment-based approach.
- Own the campaign delivery end to end including agency briefing, shoot production, content & concept development and execution
- Identify opportunities for relevant marketing interventions round the year to grow buyer/walk-in base through continuous engagement with regional audience
- Provide support to regional teams with topical content and creatives for all East Markets.
- Coordinating with Brand, Regional, Category teams during all campaigns to ensure right inputs for the region are provided on a timely manner.
- Also facilitate informed decision making by helping brand teams with competitive analysis, market forecast and risk assessment.
- Driving the stakeholder management during regular focused group discussions, Dipstick surveys and a high collaboration environment.
- Anticipate & identifying potential areas of research as per brand needs and converting insight to business actionable results for the region
- Being abreast with macro- economic and consumer trends; periodic reporting.
- Develop a better consumer & competitive understanding of the challenges in the region, identifying the triggers and designing market interventions that lead to improvement in brand scores / business.
Deliver Projects while managing internal & external partners:
- Liaison with internal stakeholders for understanding requirements and building briefs
- Manage agency relationships (both creative & research) & drive adherence to briefs, timelines and budgets.
The right person:
- 5-8 years of experience in core brand marketing preferably in the fashion/jewelry industry/ Retail Industry.
- Keen analytical mind with Strong influencing skills, able to build relationships with teams and stakeholders and collaborate well with them
- Strong networking skills and updated with the current trends
- With good exposure to all forms of research
- Good acumen for consumer understanding and willing to travel for research purposes
- Being an Independent Thinker.
- Stakeholder Management both internal and external
- Willing to travel extensively for Consumer research / Market insighting.
