AddressGlance is looking for a passionate and seasoned product marketer to join the Glance team in Bangalore. This role is the glue that binds our product strategy to the tactics we need to drive success in sales and marketing and to achieve results. You will be the product marketer for our partners - OEMs and Telco's Globally - and will play an integral role in organizing product launches and adoption.
You will operate at the intersection of marketing and product development, and will be focused on customer acquisition, activation, retention, and upsell. You will report to the Glance Distribution Head.
Key Responsibilities
- Own market intelligence-be the expert on our B2B Partners (OEM & Telco's), who are they, Why they Partner and their partnerships criteria.
- Understand the competitive landscape-be an expert on our competition and how they are positioned.
- Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target partner personas.
- Understand and document our partner's process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our distribution and marketing processes based on what you learn.
- Develop a marketing plan for the products you support in conjunction with our product & marketing team, including key activities and budgets to support the retention of existing partners and the acquisition of new partners globally.
- Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
- Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.
- Act as the primary thought leader for the products you support externally, including speaking engagements and written works.
- Understand and support our business development channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.
- Inspire and educate both internal and external teams on Glance's solutions for partner's.
- Resolve moderate to complex campaign issues in scope in a timely and productive manner, and proactively identify and implement process improvements.
- Provide strategic guidance and support during all phases of the sales cycle (pre-partnership, on-boarding, and renewal)
- Build frameworks and processes to structure conversations, create and socialize marketing initiatives, and drive collaboration across teams and leadership
Requirements:
- You have 9+ years of Product Marketing experience in digital / tech businesses, preferably ad tech / media with at least 3 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
- Knowledge on marketing automation tools such as Marketo, Pardot, Hubspot and Google Analytics is a plus.
- You possess exceptional ROI-tracking skills and are able to prove what is -or isn't-working
- You are a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
- You have excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties.
- You have an MBA.
