AddressWe are currently seeking a dynamic and experienced Marketing Manager to join our team.
Responsibilities:
- Building a consistent narrative across multiple touch points - build something bigger than a digital brand - build a community
- Lead the marketing team to build strong brand presence across research, content, social, design
- 360 degree strategy spread across multiple channels - shoots, influencers, partnerships, social media to continuously strengthen the brand
- Develop and implement content strategy for blogs, newsletters, social media, ad campaigns and video content
- Foster deep consumer insights and share actionable recommendations to optimize the overall customer experience
- Work alongside the growth manager and continuously track and improve grow customer retention
- Explore and grow new channels for acquisition via content such as Youtube
Qualifications:
- Master's degree / MBA in Marketing from a Tier-1 institution.
- 5+ years of experience in marketing, preferably within the Fashion industry. D2C experience is a plus!
- Strong understanding of the digital spaceCreative thinking and ability to contribute innovative ideas to campaigns
- Detail-oriented with strong leadership, organizational and project management skills.
- Familiarity with analytics tools to measure and analyze campaign performance.
- Overall data oriented & analytical approach is a must to scale the brand to the next level
Platforms:
- Proficient: Shopify, Analytics (Google Analytics), Microsoft Suite, Canva
- Basic understanding: Marketing automation platforms like Clevertap, Google Suite: Advertising (Google Ads), Business listing management (GMB) etc., Meta Ads Manager
Location: New Delhi (From Office)
Website : www.houseofchikankari.in
House of Chikankari: A spirited mother-daughter venture preserving India's heritage craft. Promoting Chikankari as a household essential, empowering artisans, and securing a deal on Shark Tank India Season 2 with Mr. Aman Gupta and Mr. Peyush Bansal.
