Head - Trade Marketing - Personal Care/Fmcg (20-25 Yrs)

Head - Trade Marketing - Personal Care
Industry : Persona Care/Skin Care/FMCG
Designation : Head Trade Marketing
Qualification : Any Graduate / MBA
Experience :
- 20 -25 years of experience in spread across sales & (Trade marketing experience desired) with FMCG/ OTC/ Diapers/ Personal Care.
CTC - CTC will not be a constraint for the right candidate's.
Job Profile :
- Drive Trade marketing program/initiatives.
- Design and execute customer focused trade programs, which achieves financial objectives of the business.
- Design and implement loyalty programs for wholesalers/retailers.
- Manage quarterly & yearly budgets for Trade marketing programs.
- Manage cost effective plans, across all regions by minimizing revenue losses.
- Design and execute trade schemes for wholesalers/retailers at regional level & review the business growth & ROI impact.
- Analyse Promotions/Trade programs and course correct wherever necessary.
- Liaise with people across sales, commercial, logistics and marketing functions. In order to achieve operational/strategic goals.
- Manage the entire cycle from planning to executing - Trade promotion schemes and Key outlet schemes .Monitor and analyse performance of the various schemes continually, in order to increase width and depth of Distribution
- Design and implement loyalty programs for wholesalers/retailers.
- Organize dealers/wholesalers meets, in key potential locations
Sohail Dhamaskar