AddressGrowth Marketer /Senior Growth Marketer - Bangalore/Mumbai
Company : Leading global content marketplace
Location : Mumbai/Bangalore
Role : Growth marketer/Senior Growth marketer
- Experience in Clevertap, MoEngage, Web engage is mandatory
- We're looking for someone who is enthusiastic, comfortable with uncertainty, flexible, great with people, understands our technical vision, and isn't afraid to roll up their sleeves and get their hands dirty.
- Every day is an opportunity to bring your vision to life, and to expand, learn, and grow. No idea is left unconsidered.
- No voice is left unheard.
Conversion Rate Optimization :
- Own entire funnel from sign-ups through onboarding, engagement and referrals,
- Track and report numbers across the funnel and set metrics to achieve
- Use marketing channels not limited to emails/SMS/WA/chatbots etc to drive the leads across the funnel.
- Work closely with the sales team to define the lead scoring algorithm to qualify the acquired leads
- Understand the potential product gaps across the funnel and cascade them with relevant data to the product owners.
- Setup A/B infrastructure for deriving results and confirming a hypothesis
Retention & Revivals :
- Define the upsell and cross-sell funnels and strategize drip campaigns leveraging the various marketing channels available to drive adoption
- Develop and execute webinars, seminars, field events, and product launches to drive organic growth
- Ideate marketing campaigns to get customers back on the platform
- Define activation/reactivation metrics for all funnels and benchmark campaign performance according to that
- Drive changes to the product flow by working with the design team to drive adoption.
Skills & Experience Requirements :
- 2 to 5 Years of experience
- Have a willingness to be flexible ; Works beyond what is described in the job description.
- Ability to deliver results under pressure.
- Be able to multitask and work under strict deadlines
- Be able to work efficiently under minimal supervision
