Group Product Manager

Group Product Manager - Marketing

Reporting to:

Marketing Manager/Sr. Marketing Manager /Dy./ General Manager – Marketing

Grade:

Location:

Mumbai

Job Purpose

To focus on flagship basket of products and develop and implement effective marketing strategies to achieve sales target and increase market share of product basket.

Areas

Key Accountabilities/ Responsibilities

1. Corporate Strategy and Growth Management

• Develop and propose effective marketing strategis for product basket to Marketing Head.
  

• Design and implement marketing programs aimed at incresing market share & enhancing customer engagement and retension for assigned product basket.
  

• Ensure operational marketing plan is in line with overall marketing plan and priorityes to achieve the sales target.
  

• Identify target audiences, plan marketing activities to achieve volume estimations, review products and executive promotions to enure product movement.

• Monitor the effective implementation of Marketing Strategies by sales employees to get maximum returns.
  

• Analyse and review competitor intelligence report and industry trend.
  

• Analyse the sales trend and prepare product movement analysis.
  

• Continuously provide information for stragegic opportunities on the group of products.
  

• Ensuring maximum ROI by participation in national and international tradeshows, exhibitions & organizing events like CMEs, seminars and Advisory Boards.
  

• Ensure 100% hygenic business processes to avoid all type of legal complications.
  

2. Public Relations

• Building & strengthening relationships with key business accounts, medical fratenity, KOL thereby ensuring high customer satisfaction by providing them complete product support and securing repeat business.
  

3. Business Innovation

• Closely work with Marketing lead for strenthing the presense of current range of products.
  

• Finding out inovative ways to build connect with customers to retain them with product range for longer period.
  

4. Team Development and People Management

• Coach, train and develop team members to enhance their skill levels to establish & maintain strong presense in market.

• Provide on the job learning opportunities to Product Management Team which will help them to develop and keep them charged.
  

5. Others

• Any other functions/tasks assigned by the Management, in the interest of the organization
  

Key Interactions

Internal

Nature

Field Force

Co-ordination for effective sales

Medical

Exchange of scientific inputs and knowledge

GDSO

Allocation of products as per demand

Allocation of marketing inputs to sales employees

Sales Admin

Allocation of products as per demand

Allocation of marketing inputs to sales employees

Finance / Audit /Cost/ Legal

Marketing Cost & Compliance related

External

Nature

Key Dimensions

Key opinion Leaders and Key business leaders

• Build, maintain, and broaden a network of contacts to contribute to a positive external reputation and smooth business transactions

External Agencies

Co-ordinate with different agencies for cost effective marketing inputs

Job Requirements

Educational Qualifications

• Graduate and Post Graduate in Marketing

Experience (Type & Nature)

• 6+ years of total experience, of which
  

2+ years of experience in handling product basket.

Skills & Technical Competencies

• Market Trends Knowledge

• Business Analysis

Behavioral Competencies (Neev)

• Understands the role of the team and its impact on business

• Keeps the team informed
  

• Apply own standards for high performance on self and the team

• Analyse and acts quickly on opportunites in the short-term

• Builds individual / team capability to help them perform

• Shuold have eager to work in group setting