Address- Responsible for developing and executing a consistent Sales & Marketing strategy for SSL Category (Milk & Curd).
- Driving category sales to achieve the top line, bottom line, contribution margin for the category.
- Develop entry strategy and launch of new products. This will involve developing the full marketing mix including operations strategy, launch specifics and all ATL/BTL initiatives.
- Develop and execute strategy to expand to new geographies and export markets.
- S/He would also be custodian of the category portfolio and the overall brand architecture pertaining milk and curd in this category.
- S/He will drive delivery of the Annual Operating plan by providing effective marketing support to ensure the following :
- Value creation
- Brand building & awareness
- Effective Communication though optimized use of different channels of communication
- Develop sales promotion schemes in collaboration with Sales
- Drive effective execution of ATL & BTL activities within defined budget
- Anticipating future consumer needs and incorporating into the brand development process.
- Understands the consumer and market trends through the market research efforts of the company.
-Own project management of the NPD process end to end (Ideation, creation of product, consumer validation, in market launch)
- Evaluate brand portfolio including brand definition & proposition, advertising concept, pricing, packaging, place and promotion for each category & brand
- Custodian of price, product and pack changes in line with regional market dynamics.
- Developing & implementing trade-marketing strategy in line with brand strategy.
- Develop, supervise and improve process to link entire marketing activities with Sales activities.
- Ensuring smooth interface & collaboration between Brand Marketing and Sales teams.
- Designing and executing trade / channel programs to drive business growth.
