AddressFernandez Foundation invites interest from "Marketing Professionals" @ Hyderabad.
Are you:
- Self drive & motivated
- Meaning driven
- Looking at making a difference
- Marketing magician
Then this the opportunity you must explore.
This full time position will require you to work from our office @ Bogulkunta (Hyderabad).
Here's what you'll do as part of your work:
- Increase organizational and brand awareness through marketing initiatives.
- Strategize, formulate and execute the Annual - Marketing Plan, Budget, and the Marketing Calendar.
Design and handle Digital and Social Media marketing initiatives/campaigns including:
- Create and manage SEO, SEM, display advertising, email, and social media marketing campaigns.
- Search Engine Optimization (SEO): Research and implement on-page and off page search engine optimization in order get pages ranked for high volume keywords.
- Search Engine Marketing (SEM): Manage and optimize AdWords campaigns to acquire customers within agreed Cost of Acquisition benchmarks.
- Social Media Marketing (SMM): Basic understanding of social media campaign management to maximize awareness, engagement, or conversions.
- Google Ad-words: Track and monitor key metrics for websites, mobile app, social platforms daily.
- Prepare all digital marketing MIS on weekly, fortnightly, and monthly basis.
- Spot digital trends, research and recommend best practices within industry and B2C segment and amongst competitors.
- Plan, design and execute all offline ATL/BTL marketing strategies like media planning, TV interviews, newspaper ads, hoardings etc.
- Measure cost of customer acquisition and ensure compliance with agreed benchmarks.
- Track conversion rates from inquiries to registrations of patients and suggesting initiatives for further improvement.
- Build the digital marketing roadmap for the organization.
- Manage all digital marketing channels (e.g. website, blogs, emails, and social media) to ensure brand consistency.
- Develop specific campaigns to create and maintain high levels of client interaction.
- Oversee all the social media accounts.
- Forecast performance trends and act proactively to increase the market segment.
- Monitor competition and analysis, competition handling.
- Stay up to date on the latest social media trends and implement them in Fernandez's marketing campaigns.
Other Tasks:
- General liaison, coordination and communications with in-house medical staff, non-medical staff, and department heads.
- Perform other incidental tasks, as required.
- MIS & reporting.
Knowledge Requirement:
- Extensive knowledge of Digital Marketing, Online/offline marketing concepts, strategy, and best practices.
- High-level proficiency in MS office, Analytics and CRM.
Skills Requirement:
- Excellent written, verbal & presentation skills.
- Excellent organizing and problem-solving skills.
- IT skills.
- Interpersonal skills.
Behavior/Attitude, Personality type Requirement:
- Positive and having the ability to work under timelines in close collaboration with internal and external stakeholders.
- Pleasant, presentable, sensitive, mature & composed.
To know about us in detail, visit - www.fernandezhospital.com
