AddressDepartment / Division
Marketing
External Interface
(Enlist external agencies/authorities that you are required to deal with while discharging your duty)
- Agencies – Event Management
- Government/ regulatory bodies
- Retailers
- Sponsors
Minimum Qualification
(i.e education, training etc.)
Graduate, MBA (Marketing)
Minimum Experience
1-3 years of experience in retail industry; knowledge of a wide range of marketing techniques and concepts especially in the digital space. Conversant with design element in digital space
Special Skills/Attributes
(required for performing the job effectively)
- Innovative & adapting to trending techniques
- Understand digital media analytics
Knowledge of various modes of Digital Marketing
Overall Purpose/Objective
Of the job
Responsible for effective and comprehensive Digital, Social Media operations. Ensure constant communication with the target audience through effective use of various Digital & Social Media to enhance the brand recall and enhance consumption
Key Responsibilities
(List major responsibilities, that you have, to achieve the key objectives)
- Overall responsibility for planning the Digital & Social Media promotion to enhance the image of the Centre
- Execute the marketing strategy for mall’s digital platforms in consultation with Head-Marketing who is developing the marketing strategy
- Managing all web content including our website, blogs, social media handles
- Media buying strategy and execution with key brands such as Google, Facebook, YouTube etc to create broader reach and align the brand’s visibility on bigger platforms
- Conceptualize online events and reach our TG to ensure success of such online events.
- Develop a strong database of customers through various initiatives along with the team targeting the HNIs and integrating and managing all communication through the digital medium simultaneously.
- Provide inputs to the events report generated at the end of every event (report on the Digital/Social Media related aspects - covering all activities done to ensure good coverage for the event)
- Prepare weekly MIS on the events planned; Digital/Social Media evaluation.
Minimum Qualification
(i.e education, training etc.)
Graduate, MBA (Marketing)
