AddressAnalytics Director - Marketing Analytics/Market Mix Modeling
ABOUT THE COMPANY:
The Company is a US Headquartered global research and analytics company which provides a tremendous opportunity for qualified and experienced analytic professionals to build their leadership, business management, analytics, marketing, consulting and project management skills.
The company provides Fortune 500 organizations with forward looking, predictive solutions that drive continuous, repeatable and incremental value. The company pioneered the commercialization of marketing mix modelling and has helped companies generate billions of dollars in incremental returns.
The company works very closely and collaboratively with their client C-Suite and executives to identify key business and boardroom opportunities that can be solved through the application of advanced, predictive analytics, software and consulting.
These engagements are typically multi-year and span our clients' marketing, merchandising, finance, operations and executive teams. The focus is on solving organizations high-value opportunity areas and producing greater effectiveness, efficiency and productivity.
We are looking for Analytics leaders who possess excellent communication skills, have a desire to work with senior executives at some of the world's leading companies, and possess an ability to work with data science teams to help translate technical outputs into meaningful recommendations for these clients.
ABOUT THE ROLE:
You will lead and coordinate all activities of an industry vertical(s), including managing the existing client base, overseeing ongoing client deliverables, insuring the health of the client relationships, and growing the company presence in the vertical.
KEY DELIVERABLES:
Client Relationships:
- Insure the health of the existing client base within the vertical.
- This includes building lasting senior relationships at clients, developing a deep understanding of their business, and becoming a "trusted advisor" for the client in matters related to online/offline marketing, pricing, operations, forecasting, or other areas related to the company's expertise in the market place.
Revenue Accountability:
- Grow the base revenue of each client and expand the vertical through both existing and new client growth YOY.
Consulting Excellence:
- Provide world class consulting support in Marketing Analytics, Attribution & Optimization to its clients, and guide teams working on these businesses to grow their abilities in providing the same.
Activation Leadership:
- Guide cross-functional stakeholders at our clients and their agency partners in the implementation of results and embedding these results into their ongoing business planning process.
Value Tracking:
- Establish a process at each client for tracking the value we deliver in the form of improvements in both revenue and profit.
- Ensuring that this value tracker/results are shared with the senior sponsor and executive team through our quarterly governance process.
Governance:
- Establish and adhere to a formal governance process at each of our clients to ensure cross-functional alignment with program objectives and ongoing feedback.
Project Delivery:
- Enable and enforce on-time and quality deliverables for clients.
- Work closely with Data & Modeling COE teams in delivering top notch and on-time marketing analytics insights
Business Operations:
- Insure all operational and financial metrics and guidelines are met.
- This includes SOW creating and signing, invoice, project timelines, hours reporting, etc.
KEY COMPETENCIES:
- Extensive work experience in Market Mix Modeling (must)
- Bachelors/Masters in Engineering/Statistics/Maths.
- Consulting skills within industry
- Exposure & understanding of commercial data
- Business development
- Business operations excellence
- Deep understanding of the relevant verticals
- Excellent communication skills
- Financial compliance
- Project Management.
